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National Repository of Grey Literature

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Využití marketingových nástrojů se zaměřením na komunikační mix ve firmě Měšťanský pivovar Strakonice, a.s. Kalianková, Ivana Bc. ; Nesnídalová, Jitka (advisor) ; Moravec, Václav (referee) Tato práce se zabývá využitím marketingových nástrojů ve společnosti Měšťanský pivovar Strakonice, a.s. Zvláštní důraz je přitom kladen na komunikační mix. Hodnocení využití marketingových nástrojů je provedeno pomocí vlastního dotazníkového šetření a následného zhodnocení získaných dat. Úroveň marketingové komunikace v pivovaru je hodnocena pomocí SWOT analýzy. Na základě toho jsou poté navržena opatření, které by vedly ke zlepšení stávající situace v pivovaru a posílení jeho konkurenční pozice. Detailed record

Analýza rodinného pivovaru Chodovar spol. s r. o. Štěpánková, Jitka ; Boukal, Petr (advisor) ; Jágriková, Ivana (referee) Diplomová práce se zabývá rodinným podnikáním a finanční analýzou v oblasti pivovarnictví. V části o rodinném podnikání práce popisuje přednosti a meze rodinného podnikání, jak jsou tyto podniky úspěšné, věnuje se tématu Corporate Vs. Family Governance a managementu nástupnictví. Následuje finanční analýza teoreticky a prakticky, obsahuje analýzu absolutních, rozdílových a poměrových ukazatelů, soustavy poměrových ukazatelů a souhrnné indexy a predikační modely. Pro celkový obraz je práce doplněna o historii pivovarnictví a současný stav pivovarnického průmyslu v ČR i v Evropě. Detailed record

National Repository of Grey Literature : 129 records found   128 - 129  jump to record:

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