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Průzkum veřejného mínění a public relations v lesnictví
Brauner, Pavel
The diploma thesis offers results of a questionnaire-based public opinion survey which was a tool to achieve the objective of the thesis; i.e. suggestion of areas and principles of public relations in forestry. The literary section includes the information available from accessible sources on the field of public relations, the history of the terminology, public opinion, media, advertising and questionnaire research. Based on the results of the questionnaire survey an analysis of the given question of public opinion and public relations in forestry was established. The results are presented in the form of graphs and commented in relation to the data verified by the Ministry of Agriculture. Subsequently, solutions of the problems are proposed together with the standpoints for the communication and public relation principles in the forestry sector with the aim to improve communication with the public and influence positively the public opinion.
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Studium složení kultivačních médií pro množení odrůd meruněk metodou in vitro
Kadlecová, Eliška
In vitro reproduction represents a vegetative way of multiplication, in which small disinfected pieces of plant (explants) are cultivated in a nutritious medium in sterile conditions in order to gain whole new plants. This method, also called micropropagation, is often used for research purposes and more and more often for commercial applications too. This work studies nutritious media for apricots. For Prunus armeniaca cultivars best described media are for bud and embryo cultures. Many different media were tested and it was shown that every cultivar of apricot has its own requirements of nutrition and growth regulators. In this work you can find descriptions of many successfuly used media for apricots along with responses of various cultivars to them.
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Ukrainian Crisis – The Most Frequent Myths and Lies
Think-tank Evropské hodnoty ; Central European Policy Institute ; Víchová, Lenka ; Svoboda, David ; Svoboda, Karel ; Soukup, Ondřej ; Pazderka, Jozef ; Romancov, Michael ; Naď, Jaroslav ; Janda, Jakub
THE AIM OF THIS DOCUMENT In connection with the domestic Ukrainian crisis and the external Russian aggression towards the country, we are witnessing a surge of disinformation, falsehoods and facts taken out of context which are to conceal or bias the image of reality. The disinformation thwarts a serious debate on the issues which are crucial for the Ukrainian context and which the Czech public needs to know about. This is why the European Values Think-Tank addressed the prominent Czech and Slovak experts to create this document. Its main goal is to refute the most frequent myths and falsehoods about Ukraine and focus the Czech debate on the real state of affairs. We strongly believe that this document will help various persons (journalists, commentators, editors, analytics, politicians etc.) to understand and shed light on the events in Ukraine. The text was written by a group of experts who have been interested in Ukraine for a long time and are really in touch with the country. The document does not speak in favour of any institution which the authors work for. The European Values Think-Tank is responsible for the content.
Fulltext:  PDF; PDF
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The negative influence of massmedia on the lifestyle from the perspective of social pedagogy
REZKOVÁ, Tereza
Nowadays, when the mass media and the lifestyle, or more precisely healthy lifestyle, are such a great phenomena of the time, the main aim of this bachelor´s thesis is to analyze these concepts. This work is divided into two parts - theoretical and practical ones. The first theoretical part is divided into three chapters. The first chapter delimits the basic concepts and characteristic of theirs. It also deals with their functions, types of media and it focuses on their origin and development. A significant part of this chapter presents the possible influences and effects of mass media on our society. The next chapter deals with the lifestyle of our society. In view of the fact that it is an actual topic, it presents principles of healthy lifestyle. It also offers a view to the area of wellness which is closely connected to the healthy lifestyle and which is going to infiltrate more and more into the life of individuals and the whole society in the future. The third chapter is focused on negative effects of mass media on the lifestyle from the general point of view as well as from the point of view of the social pedagogy. The practical part of this bachelor´s thesis is based on a research which was carried out by an anonymous questionnaire of which aim was to find out to what extent the mass media influence people, the influence of mass media in the area of the healthy lifestyle and also the importance of the healthy lifestyle for people nowadays.
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Young People´s Values These Days
TOMÁNKOVÁ, Barbora
This bachelor thesis deals with the issue of values, particularlywiththeviewof15-30 yearsoldyouthauthority questions. The theoretical part explains concepts such as youth, value, value systems and value orientation. It also focuses on family influence, the impact of school, and peer influence in current youth value systems.Furthermore, the theoretical part examines media and social networks, their influence on current young generation, and the role they play in youth´s lives. The practical part investigates youth´s value systems using a questionnaire, analyzes the sample of respondents, analyzes and compares individual particular results using graphs.
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Cyber Bullying in the world of new media
LEPIČOVÁ, Zuzana
The diploma thesis titled Cyber Bullying in the world of new media deals with one of the potential risks associated with the use of new information and communication media cyber bullying. The goal of the thesis is to map the awareness of parents about possible forms of cyber bullying and about the risks associated with the use of modern information technology by their children. The introduction of the theoretical part of the thesis deals with the explanation of basic terms which are associated with the issue of new media, such as: media, new media and cyberspace. Then there is a section which is dedicated to the issue of cyber bullying and its comparison with the traditional bullying. The section deals with forms of cyber bullying and with perpetrators of cyber bullying, and with the forms of prevention, intervention and possible impacts of cyber bullying. The practical part of the thesis contains the description of the used methodology and the description of the research sample. It also includes the results of research and the discussion, which is focused on comparing the results of the research with opinions of experts working in the field of cyber bullying. The strategy of quantitative research, through the questionnaire survey of parents of children and adolescents, was used to verify the hypotheses. The field collection of data was carried out from May 2014 to December 2014. The results of the research show that the parents of children and adolescents are aware of the risks associated with using the modern information technologies. The research proved that the parents know about the forms of cyber bullying as well as about the risks associated with cyber bullying and that they have awareness of what materials are published on social networks by their children. Results of the thesis can be offered to the managements of elementary schools in Písek District. The thesis can be used as an informative material by parents of children and adolescents, and by teachers and educational counsellors at primary and secondary schools.
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Vliv médií na konzumaci mléka a mléčných výrobků
Klosová, Radka
This diploma thesis called "The influence of media on the consumption of milk and milk products" deals with the myths of milk and milk products that are spread among the people. The influence of milk and its basic components (proteins, fats, carbohydrates, minerals and vitamins) on the human nutrition is described at the beginning of this thesis. Then this work considers the impact of milk, butter, fermented milk products, cheese, cream cheese, whey and baby food on human body. The most important part of this work considers the 30 most common myths of milk and milk products and their real explanation by relevant scientific information. These myths were described in the questionnaire and distributed among the general public. The main aim of this work was to determine which media (television, internet, newspapers, magazines, radio and others) spread the most these myths and if people believe in them or not. The results of this research are listed in tables and graphs in the practical part of this work.
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Authenticity in the media World
Malaníková, Hana ; JIRÁK, Jan (advisor) ; HANČIL, Jan (referee)
The subject of my doctoral thesis is the phenomenon of the authenticity of people?s, specifically TV hosts?, public appearances in the media. The chief impetus, and the field of study itself, was my own experience of working at Czech Television for a year and a half and the necessity of placing that experience in the context of my theatre and teaching work.In the interest of preserving the most authentic possible testimony, the text is written in a narrative style with an emphasis on the subjective view of the author. In the introduction I set out the starting points from which I will explore authenticity in front of the television camera, along with the personal and social context of the phenomenon being studied. I describe the "rules of the game", i.e., the structure and concept of the text. Later I focus on the most significant contemporary views of authenticity, from the ideas of Jean-Jacques Rousseau to the theories of the social construction of reality of Peter Berger and Thomas Luckmann. From social scientific theories, I move on to the authenticity of actors on stage and an analysis of the discipline of Acting with the Inner Partner as a specific case of authentic existence in a public situation. In the third chapter I compare the theory and practice of television broadcasting from the perspective of an actor attempting to perform authentically in the role of TV host. In conclusion, I compare my original hypotheses with the conclusions I reached on my journey from the stage to the television camera and set out their potential significance for the study of authorial acting and authorial creativity.
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Media as a key tool of advertising hormonal contraception
MAŠTEROVÁ, Martina
Bachelor's labor on the subject "Media as a key tool of advertising hormonal contraception" is designed as a theoretical labor, which prepares background for future studies. In the first part of my bachelor's labor, I'll describe the significance of today's media in society, I define the term advertisement and its elements affecting the human brain. After that I introduce the product hormonal contraception, types of hormonal contraception and its positive or negative influence on human's health. In the second part, I'll be looking into survey of presenting hormonal contraception in following medias magazines, newspapers, internet sources and television programs. This bachelor's labor can be used as an information material for students, adolescent girls and women, and also as a supportive material, which can be used for future research labor.
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