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Marketing actvities Pekárek ltd. - Dental care centre
Bouček, Jakub ; Procházková, Markéta (advisor) ; Pekárek, Michal (referee)
Bachelor thesis is written about marketing activities in dental medical center. Theoretical part is keen on describing basic marketing tools such as marketing mix or SWOT analysis, which can be used in this field. Practical part of thesis deals with individual tools and how they are used in houses of dental care for children and family. In conclusion are added recommendations and other opportunities of ways where the company can be heading
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Problems of social sickbeds in health institutions
MATĚJKOVÁ, Pavla
Nowadays the insufficient facilities of social and health care institutions in Rokycany region don{\crq}t get a motivation to participate in finance of different institutions, in spite of the fact that they are placed in its territory, and provide services for their citizens.From the point of view of residential structure in Rokycany region it seems to be clear that the region itself has to play a big role so that the services would be provided even in small municipalities, and distant urban areas of the region. The above remarks confirm the hypothesis: 1. Social hospitalization in a health care institution results in insufficient facilities of places in retirement homes and in residence institutions of social care. I propose to improve the organiation of social and health care services for old and handicapped people in SO ORP Rokycany region, which I can regard as an availability of social and health care services in the whole region, as an icrease and enlargement of the social services mainly in non-governmental and nonprofitable sector, and as an increase of the quality of provided social services. The range of social hospitalization in Rokycany hospital, Corp., conditions was investigated within the practical part of my thesis. Both aims were fulfilled by working up the practical part of the thesis, and by carrying out the social demographic analysis. By observing the basic data and information while observing the social care in the health care institution, it definitely bears to the hypothesi 2.: The refund of social hospitalization doesn{\crq}t include the costs of sickbed in a health care institution, which is contributing tounfavourable economical situation in a health care institution. The new law doesn{\crq}t solve this problem of financing the social sickbeds. This law insufficiently solves conditions of social allowance belonging, on the contrary, the allowence depends on agreement.This results in repeated and longtime people{\crq}s hospitalization,who are being given this health care allowance. I think it is necessary to ammend the accepted law 108/2006, of Law Digest, abot social services. The matter of finance of longtime hospitalization in health care institution could be solved by the items up increase for longtime lying people. I can see the other aspect of solution in setting up the clear conditions to provide the social care allowance.
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The acquisition process of the private healthcare facility Clinicum, Inc.
Nejepsová, Lucie ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This Bachelor's thesis focuses primarily on the analysis of a each step of the acquisition process with regard to the health field. In the theoretical part the readers learn about the reasons and conditions leading to the successful acquisition as well as about the model of the acquisition project in general. The next parts analyze the specifics of health, including relationships with health insurance companies, which play a significant role in this sector. The practical part uses knowledge gained in the theoretical part and applies them to the acquisition of the real company Clinicum, Inc. owning a private healthcare facility.
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Emergency preparedness of inpatient medical facilities of a non-university type in the South Moravian Region
NĚMEČKOVÁ, Jolana
Society today is increasingly exposed to the effects of emergencies. These situations not only affect the normal functioning of the society but also the functioning of medical facilities. The preparedness of medical facilities is a very important factor influencing the success in dealing with emergencies and crisis situations. The preparedness of the health care system as a whole consists of all medical facilities in the Czech Republic. Therefore, it is desirable that they are prepared to address them. The objective of the thesis, in its theoretical part, was to provide a comprehensive overview of the current state of crisis preparedness in medical facilities. The practical part was intended to introduce in more detail the territory of the South Moravian Region and its issues and to map out emergency preparedness in the specified research set. The research set included medical facilities in the region that are not university hospitals but that are part of the region traumatology plan. The data on this issue was collected using a questionnaire. The questionnaire was in a format of selected work indicators of emergency preparedness and it was uniform for all the respondents. The work indicators were as follows: theoretical preparedness, organizational preparedness and practical preparedness. Based on the questionnaire survey, analysis of the results and determining the average level of preparedness of all the participating medical facilities, it was concluded that the preparedness of the medical facilities of a non-university type in the South Moravian Region is very diverse: from hospitals whose preparedness is excellent to those who do not reach the required basis. In the overall assessment, 40.0 % of the respondents did not reach the determined average. Overall, the level of preparedness of the research set can be seen as slightly below average. To increase the level of preparedness of non-university medical facilities, it is suggested, for example, to create unified procedures for processing various types of plans, to assign each medical facility the obligation to employ a professional emergency manager, and to establish cooperation among individual medical facilities.
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Employment from the View of Current Legal Regulations and the Role of Employment Offices
PLÁŠILOVÁ, Eva
The dissertation deals with the current situation of the labour market, as well as presents legal wording in the field of labour law, employment law, labour code, their ammendments, and other important legal regulations. The aim of this work is an analysis of the existing situation of the labour market and the cooperation with employment offices and companies in the Czech Republic. In addition, it looks to define an understanding of the real situations and problems these institutions struggle with, using statistical and mathematical models learned during my studies.
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Rules, bans, restrictions in healthcare facilities
KODETOVÁ, Věra
Rules, bans, restrictions in healthcare facilities Improving the quality of care for patients is the main goal of every healthcare facility. Satisfaction of patients with medical and nursing care is one of the indicators of quality. Patients have not only rights but also duties. Among other things, patients{\crq} duties include compliance with rules, bans and restrictions during a visit to healthcare facilities. This particularly concerns compliance with therapeutic rules, instructions given by a physician and other limitations associated with the operation of a healthcare facility. The main objective of this diploma thesis was to identify the patients{\crq} attitude and perception of rules, bans, and restrictions, find out how patients observe them and compare the number of rules, bans and restrictions in both outpatient and inpatient healthcare facilities. The data was collected in a survey undertaken in Nemocnice s poliklinikou Praha Italská (Hospital with Outpatient Clinic Prague Italska). This healthcare facility has 2 hospital wards and 31 specialist outpatient departments. A total of 188 respondents took part in the survey (102 outpatients and 86 inpatients). Five hypotheses were proposed. The first hypothesis, which predicted that most patients would perceive rules, bans and restrictions as burden, was not confirmed. The second hypothesis, which predicted that rules, bans and restrictions that were personal would create more stress in female patients than in male patients, was confirmed. The third hypothesis was also confirmed since female patients from outpatient departments of the healthcare facility were shown to be more compliant with rules, bans and restrictions than male patients. Female inpatients from hospital wards of the healthcare facility were not more compliant with rules, bans and restrictions than male inpatients. The fourth hypothesis was not therefore confirmed. Our assumption that inpatients from hospital wards of the healthcare facility are facing more rules, bans and restrictions than outpatients was disproved. The fifth hypothesis was not therefore confirmed. The author has chosen this topic for her diploma thesis because as a nurse she meets different kinds of patients on a daily basis who react differently to rules, bans and restrictions in this healthcare facility. The results of the survey led us to design training classes for nurses and information brochures for patients who visit healthcare facilities. A sufficient amount of information is a basic prerequisite for understanding and complying with rules, bans and restrictions.
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Cost Management in a Chosen Health Care Facility
Chrascinová, Jolana ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
Goal: On the base of analysis of cost make suggestion for effective data assimilation for added value in health care facility. Introduction: Every manager needs tools to manage company which help him to lead company to prosperity. There are direct tools as comands, meetings, etc. and indirect tools, for example economic management. Economic management includes whole line of elements which in their cohesion are integral part of every business, for example controlling, cost management, dealing with short term-assets, management accouting, investment decisions, financial analysis, material incentives. Recently every company focuses its management attention to cost management. We often meet such efforts to reduce costs, which in fact cal lead to damage in short-time or long-time period. In my thesis I will analyse main traps which managers confront while working in chosen health care facility. I will also describe more flexibile access to management costs which provides company with stable and tenable position in global market conditions. Achieving maximal outcomes from company resources and all at once minimalize costs is still one of main strategic target of company.
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Health Facility Financial Analysis
Tůmová, Monika ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
The financial analysis has been a significant part of the enterprise's management. It provides the feedback between the anticipated economic results and the reality based on data and information comprised in the enterprise's financial reports. The purpose of the financial analysis has been to evaluate the financial management of the enterprise, if appropriate to concentrate on some financial components in order to provide information about the financial health of the enterprise.
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Financial Analysis in a chosen Health-Care Facility
Konopčíková, Petra ; Střítecký, Rudolf (advisor)
The aim of this work is to give a comprehensive overview of the financial situation of the health-care facility and analyze the facility available in the longer time series using the methods of financial analysis. Find the weakest position in the financing of the facility and try to assign a structural analysis problem of cost centers as a tool for managerial decision-making.
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