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Theory of Personnel Activities in Comparison with Practice in a Hospital
Janečková, Žaneta ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The purpose of this thesis is the theoretical part, I imagine personnel work as a whole, its methods and role in the organization, including the implementation of the principles of HR work - HR strategy and personnel policy. The practical part is focused on the description of the personal activities of selected medical devices in practice and compared with theoretical solutions identified. The goal is to penetrate the personnel issues of this medical device, and find ways and levels of selected personal activities. Furthermore, based on comparison with theoretical approaches, the study identified the relevant scientific literature, highlight or draw attention to any deficiencies identified and recommendations and proposals that could lead to more effective performance of the HR activities.
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Analysis of web portals of private ambulances
Masárová, Kateřina ; Brixí, Radim (advisor) ; Veber, Jaromír (referee)
This bachelor study deals with an analysis of the private mammography centers websites in the Czech Republic, compare the content of these webpages with the needs of their patiens. The study briefly mentions the issue of mammography centers, then describes the principles of properly made website. The main part is devoted to drawing up criteria based on these principles and the subsequent comparison of selected websites. Next part of this study is analysing of the results of a survey among patients. From the results of sites ranting and user survey are made recommendations for possible improvements of the current state of these websites.
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Marketing of the private clinic Santé
Herlesová, Hana ; Koudelka, Jan (advisor) ; Cinek, Miroslav (referee)
This master thesis is focused on marketing of Santé, the private clinic. The first part is theoretical and has two main chapters. Marketing in the field of health care is the first chapter, including the differences between health care marketing and marketing in other fields and other characteristics of the medical system. Next a product is defined, in health care it is the provided service. Marketing mix is described not as 4P but as 4C. Then there is the practical point of view on the health care system. Very important is the patients' satisfaction, which is measured by many different surveys, such as the best hospital, or quality perceived by the patients. The other chapter discusses used methods, defines marketing research and the S-T-P strategy. The practical part of thesis introduces the company Santé followed by the description of their clientele, which is differentiated as individual and companies' clientele. Marketing mix of the company consists of the 4 components already mentioned higher. Next is the SWOT analysis. Analysis of the competition focused on the main competitors of Santé. Very significant moment is the research project created to suit the needs of this thesis only. A complex questionnaire researching the privet clinic market as a whole was prepared. Analysis of the data was complex as well. Open questions were analyzed separately, closed questions were processed with the help of SPPS computer program. By the end of the thesis there are some recommendations for the company that originate in the research project and also from the confrontation of the theory and practice. Last is the conclusion, bibliography and the annex, where you can find already mentioned questionnaire.
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Marketing actvities Pekárek ltd. - Dental care centre
Bouček, Jakub ; Procházková, Markéta (advisor) ; Pekárek, Michal (referee)
Bachelor thesis is written about marketing activities in dental medical center. Theoretical part is keen on describing basic marketing tools such as marketing mix or SWOT analysis, which can be used in this field. Practical part of thesis deals with individual tools and how they are used in houses of dental care for children and family. In conclusion are added recommendations and other opportunities of ways where the company can be heading
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Problems of social sickbeds in health institutions
MATĚJKOVÁ, Pavla
Nowadays the insufficient facilities of social and health care institutions in Rokycany region don{\crq}t get a motivation to participate in finance of different institutions, in spite of the fact that they are placed in its territory, and provide services for their citizens.From the point of view of residential structure in Rokycany region it seems to be clear that the region itself has to play a big role so that the services would be provided even in small municipalities, and distant urban areas of the region. The above remarks confirm the hypothesis: 1. Social hospitalization in a health care institution results in insufficient facilities of places in retirement homes and in residence institutions of social care. I propose to improve the organiation of social and health care services for old and handicapped people in SO ORP Rokycany region, which I can regard as an availability of social and health care services in the whole region, as an icrease and enlargement of the social services mainly in non-governmental and nonprofitable sector, and as an increase of the quality of provided social services. The range of social hospitalization in Rokycany hospital, Corp., conditions was investigated within the practical part of my thesis. Both aims were fulfilled by working up the practical part of the thesis, and by carrying out the social demographic analysis. By observing the basic data and information while observing the social care in the health care institution, it definitely bears to the hypothesi 2.: The refund of social hospitalization doesn{\crq}t include the costs of sickbed in a health care institution, which is contributing tounfavourable economical situation in a health care institution. The new law doesn{\crq}t solve this problem of financing the social sickbeds. This law insufficiently solves conditions of social allowance belonging, on the contrary, the allowence depends on agreement.This results in repeated and longtime people{\crq}s hospitalization,who are being given this health care allowance. I think it is necessary to ammend the accepted law 108/2006, of Law Digest, abot social services. The matter of finance of longtime hospitalization in health care institution could be solved by the items up increase for longtime lying people. I can see the other aspect of solution in setting up the clear conditions to provide the social care allowance.
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The acquisition process of the private healthcare facility Clinicum, Inc.
Nejepsová, Lucie ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This Bachelor's thesis focuses primarily on the analysis of a each step of the acquisition process with regard to the health field. In the theoretical part the readers learn about the reasons and conditions leading to the successful acquisition as well as about the model of the acquisition project in general. The next parts analyze the specifics of health, including relationships with health insurance companies, which play a significant role in this sector. The practical part uses knowledge gained in the theoretical part and applies them to the acquisition of the real company Clinicum, Inc. owning a private healthcare facility.
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Emergency preparedness of inpatient medical facilities of a non-university type in the South Moravian Region
NĚMEČKOVÁ, Jolana
Society today is increasingly exposed to the effects of emergencies. These situations not only affect the normal functioning of the society but also the functioning of medical facilities. The preparedness of medical facilities is a very important factor influencing the success in dealing with emergencies and crisis situations. The preparedness of the health care system as a whole consists of all medical facilities in the Czech Republic. Therefore, it is desirable that they are prepared to address them. The objective of the thesis, in its theoretical part, was to provide a comprehensive overview of the current state of crisis preparedness in medical facilities. The practical part was intended to introduce in more detail the territory of the South Moravian Region and its issues and to map out emergency preparedness in the specified research set. The research set included medical facilities in the region that are not university hospitals but that are part of the region traumatology plan. The data on this issue was collected using a questionnaire. The questionnaire was in a format of selected work indicators of emergency preparedness and it was uniform for all the respondents. The work indicators were as follows: theoretical preparedness, organizational preparedness and practical preparedness. Based on the questionnaire survey, analysis of the results and determining the average level of preparedness of all the participating medical facilities, it was concluded that the preparedness of the medical facilities of a non-university type in the South Moravian Region is very diverse: from hospitals whose preparedness is excellent to those who do not reach the required basis. In the overall assessment, 40.0 % of the respondents did not reach the determined average. Overall, the level of preparedness of the research set can be seen as slightly below average. To increase the level of preparedness of non-university medical facilities, it is suggested, for example, to create unified procedures for processing various types of plans, to assign each medical facility the obligation to employ a professional emergency manager, and to establish cooperation among individual medical facilities.
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Employment from the View of Current Legal Regulations and the Role of Employment Offices
PLÁŠILOVÁ, Eva
The dissertation deals with the current situation of the labour market, as well as presents legal wording in the field of labour law, employment law, labour code, their ammendments, and other important legal regulations. The aim of this work is an analysis of the existing situation of the labour market and the cooperation with employment offices and companies in the Czech Republic. In addition, it looks to define an understanding of the real situations and problems these institutions struggle with, using statistical and mathematical models learned during my studies.
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