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Music reviews as part of mass culture
Poštulková, Michaela ; Bystřický, Jiří (advisor) ; Švantner, Martin (referee)
The status of contemporary Czech music reviews (also the Czech cultural criticism) ties in with mass culture and trends of postmodern thinking supports. Subjective journalist genres type reviews and critics look like the relevant expert testing about artistic performance, their real aim is economic profitability and fixing a position in their discourse domain. Mass culture can not offer an alternative to itselfa nd that's the reason, why central dichotomy variation - scheme is applicable not only to its products (music CDs, theatrical performances, a new book at he art), but also on the way, which is about these products further talks . Subjective meta - review has a the specific positron in the mass media.
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G. Lipovetsky: The Painless Ethics
Pavelcová, Tereza ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
The aim of this bachelor thesis is to follow and to critically interpret the proposition about the development of ethics and morality in the work of Gilles Lipovetsky both on specific examples from the history of ethics and its contemporary reflections. The thesis should clarify in what cases is his philosophical and sociological diagnosis, analysis and prediction justified and where it is on the contrary problematic and why. Lipovetsky's proposition in his book The Twilight of Duty is that contemporary moral "boom" is actually a shock and not only a comeback or a revitalization of the traditional morality. It would be no exaggeration to say that contemporary morality is definitely leaving the traditional one behind. The ambition of the thesis is also to give a formulation of the character and typical manifestation of Lipovetsky's "postmoral ethics of the third type" with neither religious nor lay basis in form of duty. The thesis is aware of the tension between the ethical ardor and decadence, the incitements to individualism and the demands of society, in short the tension between responsible and irresponsible ethics. The aim is also to try to justify the applied ethics of responsibility formulated by Lipovetsky, which is to be set in the period of "the twilight of duty", when we no longer have a...
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Magical realism in literature - typology and interpretation (Márquez, Allende, Bulgakov)
MACKOVÁ, Gabriela
Cílem této bakalářské práce bude typologie magického realismu, a to hlavně ve směru literárním. V rámci teoretické části bude vymezen pojem magický realismus, dále zde budou stanoveny jeho typické znaky a také jeho zařazení do určitého časového období. V teoretické části budou následně představena díla, která jsou v povědomí čtenářů magick-realistická: Sto roků samoty, Dům duchů, Mistr a Markétka, Popraviště, Artefakty a Válka s časem. Část praktická bude orientována na sledování znaků, díky kterým jsou výše zmíněná díla řazena právě k tomuto literárnímu směru. Metodou komparace budou v dílech hledány podobné a rozdílné rysy, a s ohledem k těmto zjištěním, bude v závěru práce objektivní zhodnocení toho, která z těchto děl jsou opravdu magicko-realistická, a která se k magickému realismu přibližují pouze některými prvky.
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The Impact of ICT on marketing
Pyžjanov, Kirill ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
The topic of my thesis is "The Impact of ICT on marketing." I chose this topic, because of its current actuality. The aim of this study is to provide basic comprehensive overview of this relatively new perspective on marketing, bring together and analyze some practical examples of postmodern marketing. The work is divided into theoretical and practical part. The theoretical part consists of the first three chapters and the practical part next two chapters. The first chapter deals with the basic concepts of marketing, also focuses on modern marketing. The second chapter is devoted to postmodern marketing, it is presented here in general, postmodernism and its impact on marketing. The second chapter also looks at the impact of ICT on marketing and views (views) by various authors on this issue. The third chapter focuses on the impact of ICT on marketing. The fourth chapter carries out its own research, which means that a questionnaire survey examines the impact of marketing tools to the population in relation to their age. Research is realized between two groups of respondents, when the first group are young people aged 18-30, the second group comprises the contrary, people over 50 years. An integral part of this chapter is the methodology of work. Consequently, it is realized the comparison of the two groups access to selected marketing tools. The fifth chapter is made up of the discussions, which are compared to determine a conclusion. Methods which are used to process the thesis, are mainly quantitative research method, which is implemented in the form of a questionnaire, as well as the method of analysis, comparison and deduction.
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Financial Crisis and Methodology of Economics
Kovanda, Lukáš ; Pavlík, Ján (advisor) ; Loužek, Marek (referee) ; Bažantová, Ilona (referee)
The thesis deals with significant moments in the relationship between methodology of economics and implications of the financial crisis culminating in 2008 and 2009. Its key insight rests upon the claim that some theoretical concepts developed within mainstream economics do not tackle the reality adequately and contributed in a significant way to the sequence of events leading to the financial crisis. Most of those concepts were introduced in the second half of the 20th century, during a "high tide" of positivistic ideas in the domain of methodology of mainstream economics. Though the same ideas had been already discredited to a large extent by the philosophy of science at the time, mainstream economists did not reflect it satisfactorily. Aside from a historical expose the thesis consists also of an outline of a possible future development of the prevailing form of economic theory; four scenarios of future potential development are presented. In the final parts of the thesis, which are focused more specifically, the author appraises negatively options of the Austrian School as well as post-Keynesianism to influence in a more significant manner the mainstream economics during the post-crisis era.
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Multicultural World in Zadie Smith's White Teeth/Multikulturní svět v románu Zadie Smith Bílé zuby
VANČURA, Jakub
Firstly, the thesis focuses on the overall context of contemporary Anglo-American post-colonial literature and in a brief enumeration it covers British and American writers from various ethnic groups, whose novels are currently the most widely read (Zadie Smith, Hanif Kureishi, Salman Rushdie in Britain, Jhumpa Lahiri, Amy Tan, Sandra Cisneros, Sherman Alexie in the USA). The core of this thesis is the analysis of Zadie Smith's novel White Teeth, its language and the overall multicultural context. The thesis includes the thematic aspects of the novel White Teeth (mixed marriages, skin colour, nurture of children from mixed families and different ethnic groups) and it focuses on the language and situational humour within the novel White Teeth.
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Faith and its incentives to education in postmodernism
RYBOVÁ, Jaroslava
The bachelor thesis deals with what is the significance of faith and the development of one's spiritual dimension in a postmodern society. It outlines the causes leading to the need to further develop spirituality. At the same time, possible negatives associated with new religious movements are pointed out.
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The Man, the Sense and the Free-time
HRUDKOVÁ, Jana
This thesis is based on the theoretical research using scientific texts. Method of reasoning (deduction) were compared ideas of the individual authors who deal with description of contemporary (postmodern ) society, exploring the question of the sense of life and represent a difficult life events that can cause the threat or loss. The work is divided into three chapters, each of which contains sub -chapters. The first part refers to a person in postmodern society. There is a characterization of contemporary society, the challenges of the new era, gain new requirements on the man and related problems. The second chapter is building on the issues of the first chapter. Some fragments which describe the particular challenges of life events and their impact on the man, the sense of living in certain periods of life. There were used mainly idea sof psychotherapists who are dedicated to working with people in a state of crisis. Following the previous chapters, the last part of the thesis deals with the question of the free time, defining the category of the free-time and pointing out its importance for contemporary man. Emphasis was placed on the free-time pedagogy using appropriate free-time activities as a tool for finding richer and more meaningful human life in certain difficult life events that brings the requirement of a new era. Last but not least, there was to explain the context of the free-time and religion.
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Seventh-Day Adventists between modernism and postmodernism
JETELINA, Bedřich
This work reflects on how the Seventh-day Adventist Church meets the challenges of postmodernism, despite itself having its roots deep in the modern era. The first part deals with the origin of the Seventh-day Adventist Church and the development of its dogma. It primarily focuses on the Thomas Reid?s philosophy of common sense and describes the Adventist statements of dogma that are typical of this church and were influenced by the philosophy of common sense. The second part analyses how this church deals with the challenges of the postmodern era. It describes the current categorisation of Adventist theology on the basis of the differing macro-hermeneutic of the individual streams that depend on how they view the relationship between God and time. It also indicates the practical impacts that these various approaches to church praxis lead to. The aim of this work is to be as objective as possible in describing the current situation and show the potential risks and solutions that the church and its members face. In the author?s opinion, an adequate response to the problems of Adventism in the postmodern era can be found in shifting the emphasis to a general Christian perspective and in redefining specifically Adventist teachings.
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