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National Repository of Grey Literature

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Marketing plan for establishment of a sport shop with sport accesories sale and additional services Trakalová, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee) Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming. Detailed record

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