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Marketing plan of boarding house
 Šikolová, Mirka ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The thesis is concerned with marketing plan of concrete boarding house in the Giant Mountains. It is project, which will be realized on the ground of this dissertation. The goal of the dissertation is to draw up a marketing plan including its particular points. A questionnaire research among proprietors of boarding houses in neighborhood was used for drawing up this marketing plan.
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