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Internet marketing in tourism – case study Hastrman Boat Rental
Kronďáková, Ivana ; Hanzlík, Jan (advisor) ; Karlíček, Miroslav (referee)
The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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Water tourism as a supplement to primary and secondary school education
CHRASTINOVÁ, Andrea
This work concerns the topic of water tourism from the point of view of its terminology, its historical development in the Czech Republic, streams and canoeing equipment. Its major part shows ways of introducing the subject of water tourism in primary and secondary schooling, namely as courses which seem to be the best way thanks to their time allocation and the content. Such a course as a supplement to the education is perceived primarily as means of pedagogical influence over students in their leisure time. That is the way the work creates comprehensive overview of knowledge in the sphere of water tourism as a supplement to school education, and presents suitable space for an educator of leisure time. On top of that the work covers the survey which is focused on how often water tourism is incorporated in curriculum at elementary and secondary schools in South Bohemia. It brings the information on the respondents' attitude to the topic.
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Analyze of ecological safe forms of tourism in Tachov region
PULCHARTOVÁ, Olga
The goal of this thesis is to analyse current situation of ecological safe forms of tourism in Tachov region. In first part there is created roster of this forms of tourism in Tachov region. Based off the questionnaire is made an inquiry about satisfaction of tourist or local inhabitants with current offer of ecotourism in this destination, specifically it is about hiking, cyklotourism, in-line skating, cross country skiing, water tourism a rural tourism. In the end of the work is evaluated this inquiry and afterwards there are suggested alternatives to make Tachov region as destination of ecotourism more attractive.
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Možnosti a podmínky rozvoje vodní turistiky v České republice
Němečková, Lenka ; Indrová, Jarmila (advisor) ; Matoušek, Jenny Edith (referee)
This thesis is focused on water tourism in the Czech Republic. The aim of this study is to evaluate the possibilities and conditions for the development of water tourism in the Czech Republic. There were conducted analyses of water tours, water tourism development opportunities, own research, which focuses on the behavior of water tourism in the Czech Republic.Water tourism in the Czech Republic lags behind its potential and has potential for the future development.
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Characteristics of the river Ohře and its usage for touring by water\\
PECHÁČEK, Miroslav
In the Czech Republic the number of people interested in touring by water is continually increasing. That{\crq}s why the main object of this dissertation is to present both the benefits and the disadvantages of the river Ohře. We also want to match the Ohře with the Vltava, our most frequented river. There are three different possibilities how to navigate. They depend of physical ability and technical outfit and it can take three, five or seven days. Each option is specific for certain group of watermen to suit by its character and appeal everybody who is interested in it.
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