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National Repository of Grey Literature

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Public relations as a management tool of communication Chaloupková, Věra ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee) This bachelor thesis deals with public relations as a management tool of communication. It includes theoretical and practical part. The teoretici part is trying to bring public relations as a whole and in the creation of strategy in the field of PR. Practical methods for analyzing public relations companies in the selected KTO International Ltd., and deals with thein appreciation. A draft strategy for public relations, focusing on a specific problem. Detailed record

Public Relations neziskové organizace Kolorosová, Kristýna ; Nový, Jan (advisor) Analýza Public Relations v Oblastní Charitě Třebíč a posouzení souladu Public Relations aktivit s posláním a cíli organizace. Snaha objasnit základní pojmy z oblasti Public Relations. Tyto pojmy jsou definice PR, cíle PR, cílové skupiny, plánovací cyklus PR, PR audit. Provedení ankety o povědomí o činnosti Oblastní Charity Třebíč. Zhodnocení stávajícího stavu systému PR a navržení nové strategie PR pro Oblastní Charitu Třebíč. Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

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