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	ANALYSIS OF BRAND BUILDING STRATEGY BILLYBOY IN CZECH AND GERMAN MARKET Hátašová, Vlasta ; Halík, Jaroslav (advisor) ; Mackeová, Petra (referee) The bachelor thesis "Analysis of brand building strategy Billyboy in the Czech and German market" analyses concrete activities in order to its brand building, increasing brand's value and brand awareness. Methods of branding are analysed for Czech market and German market. Both strategies are compared and evaluated. For the brand strategy in the Czech market was suggested recommendation for further development. Detailed record
	Strategy of Portcom company products introduction to German market Berezná, Martina ; Halík, Jaroslav (advisor) ; Novák, Stanislav (referee) Bachelor's thesis deals with strategy of Portcom company products introduction to German market. Aim is to compare particular forms of entrance to German market, to decide about the most appropriate method of entering Portcom company and further introduction of products in this market. Evaluation is done on the basis of advantages and disadvantages comparison that chosen form of Portcom company entrance represents. Detailed record
	Contemporary Business Environment of Germany Dědinová, Michaela ; Müllerová, Františka (advisor) ; Vošta, Milan (referee) The Federal Republic of Germany is one of the biggest economies in Europe as well as in the world and it is undoubtedly the most important business partner of the Czech Republic. The aim of this Bachelor thesis is to analyse the business environment of Germany using the PEST analysis and to define the specifics of this environment. Thereby I will provide the Czech businesses intending to expand on the German market with the latest, verified and complete information. The Bachelor thesis is enriched with opinions, experience and reflections of experts on German business environment and market. The thesis includes detailed analysis of political, economic, social and technological factors, which have influence on business environment. It also contains the outcome of two interviews. Detailed record

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