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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Women in the Labour Market
 Záhumenská, Jana ; Pauknerová, Daniela (advisor) ; Gligic, Danica (referee)
Nowadays more women are entering workforce compared to the past. However they face many problems when building their careers. The aim of the thesis was to describe this topic in a complex way, explain problems that are related to women's career and also name reasons for companies why they should pay attention to it. The thesis includes a case study of an international employer in Slovak republic that describes the company's attitude to the topic.
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Marketing applications in aesthetic medicine
 Záhumenská, Jana ; Procházková, Markéta (advisor) ; Gluck, Miroslav (referee)
The aim of the thesis is to find out how marketing tools are applied in a specific area such as aesthetic medicine. In the first part, marketing mix and its four basic components are theoretically described with differences between product and service marketing being pointed out. The practical part deals with the marketing mix of a concrete clinic of aesthetic medicine and plastic surgery.
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