Home > Search Results: Wolfschützová, Irena
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Marketing Strategy Development Magazine TOPLIFE
 Steinbock, Petr ; Wolfschützová, Irena (referee) ; Dvořák, Jiří (advisor)
Design a marketing strategy and product strategy, marketing strategy implementation plan development TOPLIFE magazine.
Detailed record
The Proposal of Marketing activities in the company
 Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
Detailed record
Marketing Strategy Development Magazine TOPLIFE
 Steinbock, Petr ; Wolfschützová, Irena (referee) ; Dvořák, Jiří (advisor)
Design a marketing strategy and product strategy, marketing strategy implementation plan development TOPLIFE magazine.
Detailed record
The Proposal of Marketing activities in the company
 Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English