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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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Narrators of Josef Škvorecký
Vrabcová, Eva ; Špirit, Michael (advisor) ; Merhaut, Luboš (referee)
The thesis analyses two short stories of Josef Škvorecký from 1948, Cesta k ateliérům and Divák v únorové noci. Besides the basic inclusion in the author's work are the short stories put to a detailed analyse of compositional and language elements. Main focus is concentrated on the subject of ich-narrator, which merges with the main character, and on his narrative methods and functions in the textual construction. Other aim is to depict components and principes, which are known from the Škvorecký's later works. Key words Josef Škvorecký, short stories, narrator, narrative methods, 1948
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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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