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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Social Media Marketing of The Faculty of Informatics and Statistics VŠE Prague
 Vitinger, Aleš ; Basl, Josef (advisor) ; Mazouch, Petr (referee)
The main goal of this thesis is to analyze possibilities of social media marketing and its use for the purposes of FIS VŠE. The analysis covers social networking sites and their evolution, including description of current major social networking sites. The marketing potential of social networking sites is analyzed in the second part of general analysis with special attention to specifics of Czech market and use of social networking sites in Czech republic. There was a competitive analysis done as a base for the formulation of social media marketing strategy of FIS VŠE. The competitive analysis compares other Czech technical universities and describes the position of FIS VŠE in comparison with those. Another analysis was made comparing foreign top technical universities to find and describe best practices in social media marketing that could be used in the strategy for FIS VŠE. Findings of both analyses were used in formulation of Social media marketing strategy of FIS VŠE which offers a framework for the work of social media team. The strategy is prepared in a brief form of 6 documents. The basic documents and processes are covered by an interactive tool prepared using Google Spreadsheet. This tool is ready to use by the social media team. Other parts of the strategy cover Rules, Metrics and Content tips. The strategy can be adopted as a whole or used to inspire and adopt only smaller parts.
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Unprofessional film-making and copyright law
 Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
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