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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Current e-mailing of Nutricia and overtures for improving.
 Valc, Pavel ; Vávra, Oldřich (advisor) ; Kováčik, Matěj (referee)
Objective is analyse current e-mailing of Nutricia and offer the best possible in automated e-mailing. Recommendations are based on possibilities of e-mailing tool Silverpop, which belongs to the best technologies of present days and which Nutricia chose for development of its e-mailing. Based on his experience as e-mailing specialist and operator of Silverpop author will recommend the best what is possible in today's e-mail marketing and adapt it for Nutricia business.Theory is concieved as syntax of sources making bright picture of today's e-mail marketing and there are written assumptions of successesfull e-mailing. In practical part there are analysis of Nutricia and its competitors and that is followed by summary of recommendations well founded on author experiences and Silverpop implementation companies know how.
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Direct selling as an opportunity to do business
 Valc, Pavel ; Horová, Olga (advisor) ; Postler, Milan (referee)
Bachelor Thesis deals with direct selling and its use as a business opportunity. Goal of this Thesis is to analyze the process of building distributor network in the Amway company, identify the key factors necessary for success in this business and describe all its advantages and disadvantages for the distributor. The theoretical part describes direct sales and its multilevel marketing form, stating their history, current position in the global economy, differences from illegal pyramid schemes and differences compared to conventional business. The practical part is focused on Amway business opportunity, in which is anallyzed the selling and marketing plan, factors leading to success and benefit rate for distributors. Then is the business opportunity evaluated by SWOT analysis and in the end there are suggested solutions of discovered problems.
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