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Export Strategy of the Czech Republic with focus on Morocco
Slezáková, Lucie ; Jiránková, Martina (advisor) ; Neumann, Pavel (referee)
The aim of this thesis is to characterize the current export strategy of the Czech Republic and analyze whether Morocco has potential for Czech entrepreneurs and companies. The first part of the thesis describes theories of international trade. The second part is dedicated to explain the term trade policy and to describe the development of export policy of the Czech Republic. In the third part there are fundamental information about the Kingdom of Morocco as well as analysis of investment climate. The key part of the thesis analyzes business opportunities for Czech companies and entrepreneurs.
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Present-day tourism in Krkonoše with focus on cadastre unit of Špindlerův Mlýn (charting of current service supplies)
SLEZÁKOVÁ, Lucie
Bachelor thesis elaborates charting of tourism in specified area of Krkonoše with more focus on cadastre unit of Špindlerův Mlýn. The introduction defines aims of work, followed by theoretical solutions and methology with suppositions. Furthermore it deals with physical-geographical and socio-geographical territory characteristics. In the following practical part tackles tourismus development in Špindlerův Mlýn regarding catering and accomodation establishment, visit rate according to nationalities and provided service survey. Furthermore it deals with analysis of tourist trade potential in a particular Krkonoše region resolving the natural, cultural and implementary prerequisites of particular communities. In conclusion there are the practical part evaluation, hypothesis verification and work aims recapitulation. A list of tables, pictures, diagrams, maps and abbreviations also is a part of the thesis, with a list of applied literature and the appendix part.
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The financial and economic crisis and its impact on a particular company
Slezáková, Lucie ; Jiránková, Martina (advisor) ; Střecha, Michal (referee)
The aim of this thesis is to describe causes and consequences of a financial and economic crisis and analyse its impact on a particular company. Firstly, the thesis focuses on the definition of the financial crisis and its theoretical classification. The following chapter is devoted to analyzing origins and development of the financial crisis in the USA. In addition, this chapter describes the bank situation as well as the transmission of the crisis into the real economy. The second part concerns itself with the glassworks in Sázava and its formation and history as well as the description of assortment, the competition, important customers and the SWOT analysis. Finally, the last part analyses the impact of the crisis on particular sections of the company.
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Analysis of usage of men and women in an advertisement
Slezáková, Lucie ; Zamazalová, Marcela (advisor) ; Vondrák, Tomáš (referee)
Diplomová práce se zabývá analýzou využití mužů a žen v tištěných inzerátech lifestylových magazínů pro muže a pro ženy. V práci je použita obsahová analýza tištěných reklam a individuální interview s vybranými respondenty. Středem zájmu obsahové analýzy je, jakým způsobem lifestylové magazíny využívají mužských a ženských postav v reklamách. Individuální rozhovory jsou zaměřeny na to, jak se jednotliví respondenti staví k mužským a ženským rolím. Práce se dále věnuje otázce, zda reklama lifestylových magazínů má vliv na názory respondentů. Výsledky obou výzkumů jsou konfrontovány a je odhaleno, že mínění respondentů je ovlivněno reklamou lifestylových periodik. Závěr je věnován hypotézám, které byly na počátku práce vysloveny. V samotném závěru práce jsou navržena doporučení vztahující se k problematice využití mužů a žen v reklamě.
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