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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategie portfólia značky pro fúze a akvizice
 Simonova, Olga ; Lhotáková, Markéta (advisor) ; Král, Petr (referee)
This study represents an analysis of theoretical frameworks around brand integration strategies after mergers and acquisitions. The theoretical part of the paper is dedicated to the importance of brand equity, motives and advantages of brand acqui-sition and defines possible frameworks for brand integration strategies. A case study has been conducted on the application of the possible brand integration strategies based on an in-depth interview and thorough analysis of the outcomes of a specific acquisition in the domestic appliances industry
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The impact of the cultural differences of a country on the management practices.
 Simonova, Olga ; Neuwirthová, Magda (advisor) ; Bolotov, Ilya (referee)
This thesis deals with the analysis of the cultural differences of different countries and regions with their influence on the functioning of international companies on a particular example of a South Korean company on the Indian market. In the first part of this work basic managerial functions will be analyzed, with a specific highlight of the Human Resources management. Basic differences in the functioning of different processes in different companies are specified. Also, the main principles of the adaptation to these features are listed. Cultural differences from the point of view of different dimensions are mentioned. The methodology of G. Hofstede, the GLOBE project (Global Leadership and Organizational Behavior Effectiveness), S. Hall a F. Trompenaars are being used. The second part of this work if focused on the description of the cooperation of two mentalities, on the example of a South Korean company on the Indian market. The comparison of the cultures is being led by the description of the basic mentality characteristics, both Korean and Indian and description of the functioning of the above mentioned company. The impact of this work is the analysis of the importance of the understanding cross cultural differences when expanding abroad and cooperating with foreign employees.
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