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National Repository of Grey Literature

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Marketing strategy of a selected outdoor brand Salátová, Iva ; Průša, Přemysl (advisor) ; Vališ, Petr (referee) This thesis deals with present marketing activities of the Czech outdoor brand LOAP. Theoretical part handles basic concepts of marketing theory - marketing conception, marketing mix, marketing strategy and brand managament. Analytical part describes outdoor market, competition on the market and present circumstances on this market. It analyses present marketing activties of the LOAP brand and it suggests alternations and future feasible solutions. Closing part of the thesis includes questionnaire inquiry into consumers buying habits and awareness of the LOAP brand. Detailed record

Ecological Policy of the European Union ? Evolvement, Presence, Problems Salátová, Iva ; Jeníček, Vladimír (advisor) ; Vondrušková, Barbora (referee) Práce je zaměřena na ekologickou politiku v Evropské unii. Stručně charakterizuje globální problémy, přibližuje globální problém environmentální a možnosti jeho řešení. Vedle ekologické politiky EU se zabývá také ekologickou politikou v ČR. Detailed record

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