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COMPARISON OF APPROACHES TOWARDS PHILANTHROPY IN CZECH REPUBLIC AND IN HONG KONG
Rothbauer, Pavel ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
This work concentrates on a specific area of cooperation between the profit and non-profit sectors -- the corporate philanthropy. That is a mechanism of corporate contribution to community causes. It is usually carried out in the form of financial, product or service donation. In this manner, the corporations in the role of a social investors participate on the satisfaction of needs, concerns and interests of community. The goal of this work is first to introduce the issue of corporate philanthropy on the theoretical level and next to describe the local philanthropic practices in two very different cultures -- in the Czech Republic and in Hong Kong. The data from researches carried out in these two countries were used for the analyses of the state of local philanthropy. The results of such analyses were then compared and the local characteristics as well as weak and strong points in the respective regions were identified. In what respects is the philanthropy in both countries similar and where does is it differ? Hong Kong is a country of long capitalistic tradition and is also a regional center for many multinational companies, which traditionally engage in these activities. Is this country with its culture of corporate philanthropy ahead of us and is there something we can learn from Hong Kong? Based on this comparison we can search for inspiration, possible risks and solutions. This work was elaborated using specialized bibliography focusing on the matter of corporate philanthropy. An invaluable source of information proved to be internet, mainly because philanthropy is a relatively new phenomenon in Czech Republic and there is not a large number of monographies concerning this topic. Lastly materials and works from various foundations, mainly the Czech Donors Forum, were utilized.
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