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National Repository of Grey Literature

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	Analysis of selected Cooperatives from the point-of-view of Marketing Environment and Communication Mix Zelená, Veronika ; Dvořák, Jiří (advisor) ; Nohejlová, Veronika (referee) This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society. Detailed record
	Strategic Analysis of an Enterprise Nohejlová, Veronika ; Kovář, František (advisor) ; Kreuzerová, Kateřina (referee) The aim of this work is the processing of a strategic analysis company Maspex Czech s.r.o., to external and internal analysis, outline the strategy and provide recommendations for future development. Detailed record
	Potenciál šetrného turismu na vybrané oblasti Nohejlová, Veronika ; Musil, Martin (advisor) Práce hodnotí potenciál šetrného turismu v mikroregionu Veselsko. Rekreační potenciál cestovního ruchu jednotlivých obcí mikroregionu Veselsko je charakterizován z pohledu přírodního, kulturně-historického a kulturně-společenského. Současný stav cestovního ruchu ve zkoumané destinaci je v práci vyjádřen pomocí SWOT analýzy, Portfolio analýzy a Defertovy turistické funkce. Závěrem je nastíněno několik návrhů, jak zatraktivnit a prosadit šetrný turismus v mikroregionu Veselsko. Detailed record

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