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National Repository of Grey Literature

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The influence of retargeting on customer decision Kopková, Ivana ; Stříteský, Václav (advisor) ; Murčo, Dušan (referee) The bachelor thesis is focused on retargeting, a type of targeted Internet advertising. This paper is divided into two parts. The theoretical part explains the basic terms of Internet advertising and targeting options and introduces remarketing. The practical part evaluates the effectiveness of retargeting and its perception among Internet users; all this based on expert interviews and Internet users survey. This part also analyses Facebook retargeting campaigns and other remarketing campaigns of a Czech book e shop. Recommendations regarding further use of retargeting and remarketing campaigns are given to this e shop based on the analysis, the expert interviews and the survey. Detailed record

Nové trendy marketingovej komunikácie a ich využitie v praxi Murčo, Dušan ; Vítek, Jiří (advisor) ; Popel, Stanislav (referee) Práca sa zaoberá novými trendami marketingovej komunikácie a ich aplikácií v praxi. V prvej časti je vysvetlená teória a nový prístup k marketingu, tak ako aj téoria marketingovej komunikácie. Po nej už nasledujú spracované vybrané nové trendy marketingovej komunikácie. V praktickej časti je predstavená spoločnosť Student Agency. Nosnú časť tvorí návrh na využitie nových trendov v komunikácií tejto firmy. Sú predstavené 2 varianty možného prevedenia, v závere je finalné odproučenie. Detailed record

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