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Export and marketing strategy of the company GO4STYLE.CZ
Zvara, Matej ; Halík, Jaroslav (advisor) ; Mudrová, Jaroslava (referee)
This final work is focused on the e-shop GO4STYLE.CZ, which is in his first year of entrepreneurship on the field of e-commerce. The main subject of his business activities is selling special dance goods, especially dance shoes, dance apparel and accessories. The main goal of this work is to analyze his present situation and position on the market, as well as current marketing strategy and on this basis to suggest changes and new procedures. One of them si to make a proposal of the export strategy for the slovak market, mainly from the the way of entering the market and new marketing strategy. The work is concerned with theoretical basis of e-business, which is compared to the situation of GO4STYLE.CZ
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Piracy as a Notable Threat for Maritime Business
Votavová, Kateřina ; Mervart, Michal (advisor) ; Mudrová, Jaroslava (referee)
My thesis was written with the aim of the author to describe the actual situation and simultaneously to find out, what for means to utilize in the war with the maritime pirates and seaborne terrorism. Another part contains also some advices, what should the captains of the ships and the shipping companies conform as a preventive proceedings. This paper is targeted on the area of the Strait of Aden, the Horn of Africa and the coast of Somalia. The Malacca Strait is a secondary area, which is mentioned here to complete the information about maritime piracy.
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