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National Repository of Grey Literature

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	Proposal of Company Communication Mix Mrňousová, Zuzana ; Murdoch, Josef (referee) ; Kaňovská, Lucie (advisor) The diploma thesis focuses on supposing of effective retail communication mix. Defines key concepts and forms of marketing mix, specializing on communication mix tools. It contains detail analysis of current situation, which is primary base for choosing particular tools of communication mix. Detailed record
	Business Plan for the Establishment of Restaurant Mrňousová, Zuzana ; Jílková, Eva (referee) ; Koudelková, Petra (advisor) The bachelor's thesis focused on formation a business plan for establishing of restaurant. It defines basic trading concepts, statutory requirements and theoretical bases necessary for real implementation of this project. It includes detailed calculations, analyses and proposals for solution, which helps to estimate and affect possible company development in the future. Detailed record
	Business Plan for the Establishment of Restaurant Mrňousová, Zuzana ; Jílková, Eva (referee) ; Koudelková, Petra (advisor) The bachelor's thesis focused on formation a business plan for establishing of restaurant. It defines basic trading concepts, statutory requirements and theoretical bases necessary for real implementation of this project. It includes detailed calculations, analyses and proposals for solution, which helps to estimate and affect possible company development in the future. Detailed record
	Proposal of Company Communication Mix Mrňousová, Zuzana ; Murdoch, Josef (referee) ; Kaňovská, Lucie (advisor) The diploma thesis focuses on supposing of effective retail communication mix. Defines key concepts and forms of marketing mix, specializing on communication mix tools. It contains detail analysis of current situation, which is primary base for choosing particular tools of communication mix. Detailed record

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