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Use of marketing sales support tools in the selected range of products
Mazánková, Michaela ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The aim of the thesis entitled "Use of marketing tools sales support in the selected range" is to suggest appropriate marketing tools sales promotion in a field of paper eyuipment which the company DaDa Promotion, s. r. o. should offer their clients in order to increase sales of their products or services. The theoretical part deals with the definition of the concept of marketing, marketing communications and marketing mix. The whole describes the elements of the marketing mix which includes product, price, place and promotion. Greater attention is dedicated to the promotion of sales, which falls under the concept of promotion and there are explained the principles, advantages, disadvantages, and different species. The practical part is focused on the survey. It based on which are designed appropriatemarketing tools that should be offered by DaDa Promotion, s. r. o. its clients to provide greater marketing their products and services.
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