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National Repository of Grey Literature 6 records found  Search took 0.10 seconds. 
On-line marketing communication
 Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
Detailed record
The Analysis of the Marketing Activities and Concept of Changes in the Selected Company
 Němcová, Marie ; MBA, Karel Fiala, (referee) ; Chalupský, Vladimír (advisor)
The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.
Detailed record
Competitive Strategy of Brokerage Insurance Company
 Kotolanová, Barbora ; MBA, Karel Fiala, (referee) ; Bartes, František (advisor)
This thesis contains several parts - current state analysis, a solution draft based on theoretical reccommandations and last but not least results brought by the chosen strategy.
Detailed record
On-line marketing communication
 Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
Detailed record
Competitive Strategy of Brokerage Insurance Company
 Kotolanová, Barbora ; MBA, Karel Fiala, (referee) ; Bartes, František (advisor)
This thesis contains several parts - current state analysis, a solution draft based on theoretical reccommandations and last but not least results brought by the chosen strategy.
Detailed record
The Analysis of the Marketing Activities and Concept of Changes in the Selected Company
 Němcová, Marie ; MBA, Karel Fiala, (referee) ; Chalupský, Vladimír (advisor)
The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.
Detailed record

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