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The institute of social advertising in contemporary Russia
 Lebedzeva, Krystsina ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The bachelor's thesis addresses the problem of social advertising in Russia. The thesis provides an in-depth theoretical analysis of an examined issue, states the history of formation of social advertising in Russia and indicates a period of its instituonalization; moreover it examines the current trends and tendencies and names the most important for the Russian society topics of social advertising. The thesis reveals all the problems that prevent an effective functioning of social advertising on the market of present-day Russia. In order to understand those problems as well as possible, the comparison with its American analogue as a state founder of the phenomenon was introduced. In conclusion is given an evaluation of the effectiveness of social advertising on the current market of Russia and are proposed the suggestions for an improvement.
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