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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Corporate identity and image of non-profit organization
 Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Creativity in non-profit organization
 Kocourková, Adéla ; Franková, Emilie (advisor) ; Komárková, Alena (referee)
The essence of this bachelor thesis is the assessment of the level of creativity in selected non-profit organization. Furthermore, it is the application of creative techniques in order to find options for potential improvement of existing activities of the organization. The methodical part defines the objectives, methods and respondents of the thesis. The theoretical part explains terms related to the topic, mainly focuses on creativity of the individual, the team and the whole organization, and also on the creative techniques. Then briefly describes the issue of non-profit organization. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization, which is also the subject of research. The subsequent own research is based on qualitative research in the form of individual interview and group sessions. The evaluation of the progress and results is also included. The thesis is concluded by suggestions and recommendations for the non-profit organization.
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