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National Repository of Grey Literature

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Line extension of Lucky Strike Boháč, Radim ; Postler, Milan (advisor) ; Kadlec, Libor (referee) The aim of this thesis is a detailed analysis of marketing plan for line extension of Lucky Strike on Czech tobacco market. The theoretical part will be focused on the analysis of a brand, proccess of strategic brand management and marketing planning. The practical part is dedicated to positioning and marketing plan of Lucky Strike. Detailed record

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