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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of Nike marketing strategy focused on women, Internet and social networks
 Jochmanová, Helena ; Král, Petr (advisor) ; Lhotáková, Markéta (referee)
The goal of this diploma thesis is to describe current and past marketing activities of Nike, Inc. in particular and to focuse on the company's marketing campaigns targeted at women (Nike Women). This thesis also wants to describe current influence of the Internet and social networks in marketing, the main characteristics of marketing targeted at women and to describe ongoing Nike Women campaign. Main goal of this diploma thesis is to evaluate its own survey, which is required to determine the current position of Nike, Inc. on the Czech market and the success of marketing campaigns targeted at women.
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Commercial Risks of Companies in International Trade for Commercial Banks
 Jochmanová, Helena ; Němečková, Iveta (advisor) ; Nejedlý, Michal (referee)
This bachelor thesis discusses possible commercial risks for commercial bank in international trade. First chapter of this thesis is an introduction to an issue of commercial risks and it also describes all subjects that can be affected by them. Second chapter summarises theory of commercial risks and describes possibilities of avoiding them. Third chapter involves case study that describes real business transaction and techniques of commercial bank that deals with commercial risks.
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