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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Changes for Customer Relationship Mamanagement in the Company SALIX INTERNATIONAL, a.s.
 Švandová, Zuzana ; Ing.Vladimír Stojar (referee) ; Konečná, Zdeňka (advisor)
The main aim of this thesis is the change in the concept of customer relationship management which the company SALIX INTERNATIONAL, a. s. has been practising. It is found out how it is possible to reach improvemenet in relationship with customers by enhancement of the attitude of the company (primarily selling agents) to a customer. This fact will be found out by CRM system and by 360-degree feedback method. Attention will be focused on selling agents‘ improvement, on their skills and knowledge, or on improvement of customer management.
Detailed record
Proposal of Changes for Customer Relationship Mamanagement in the Company SALIX INTERNATIONAL, a.s.
 Švandová, Zuzana ; Ing.Vladimír Stojar (referee) ; Konečná, Zdeňka (advisor)
The main aim of this thesis is the change in the concept of customer relationship management which the company SALIX INTERNATIONAL, a. s. has been practising. It is found out how it is possible to reach improvemenet in relationship with customers by enhancement of the attitude of the company (primarily selling agents) to a customer. This fact will be found out by CRM system and by 360-degree feedback method. Attention will be focused on selling agents‘ improvement, on their skills and knowledge, or on improvement of customer management.
Detailed record

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