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The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Development of Competitiveness of Company
Šohajová, Kristýna ; Hudáková, Markéta (referee) ; Zich, Robert (advisor)
The main goal of the bachelor's thesis is to develop a proposal for brand expansion measures to a new market with an emphasis on strengthening the competitiveness of the brand in the market. The theoretical part includes theoretical background, which is based mainly on the methodology of the authors Ko Floor and Keller. The analytical part focuses on the evaluation of the current potential of the brand and the analysis of competitors in the planned market. Following the performed analyzes, measures in the area of communication leading to the expansion of the brand are proposed in the design part.
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Analysis of Economic Indicators Using Statistical Methods
Hudáková, Markéta ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Bachelor’s thesis deals with financial analysis of company Pleas a. s. In the first part, several economical indicators are being described, together with the method of calculation and methods used for statistics. In second part theoretical knowledge meets the practical application. Selected economical indicators were used for analysis of the company. Those indicators were further analysed by regression analysis and time series. Purpose of the thesis is to use economical indicators to estimate progress for an upcoming time period. Last part is focused on the evaluation of current financial situation and also it includes several proposals for improvement have been stated.
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Development of Competitiveness of Company
Šohajová, Kristýna ; Hudáková, Markéta (referee) ; Zich, Robert (advisor)
The main goal of the bachelor's thesis is to develop a proposal for brand expansion measures to a new market with an emphasis on strengthening the competitiveness of the brand in the market. The theoretical part includes theoretical background, which is based mainly on the methodology of the authors Ko Floor and Keller. The analytical part focuses on the evaluation of the current potential of the brand and the analysis of competitors in the planned market. Following the performed analyzes, measures in the area of communication leading to the expansion of the brand are proposed in the design part.
|
|
|
The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
|
|
|
Analysis of Economic Indicators Using Statistical Methods
Hudáková, Markéta ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Bachelor’s thesis deals with financial analysis of company Pleas a. s. In the first part, several economical indicators are being described, together with the method of calculation and methods used for statistics. In second part theoretical knowledge meets the practical application. Selected economical indicators were used for analysis of the company. Those indicators were further analysed by regression analysis and time series. Purpose of the thesis is to use economical indicators to estimate progress for an upcoming time period. Last part is focused on the evaluation of current financial situation and also it includes several proposals for improvement have been stated.
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