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Digital nomad – management, managing people on distance
Ďopanová, Nela ; Háša, Stanislav (advisor) ; Havíř, Vojtěch (referee)
This bachelor thesis is about teleworking, specifically the digital nomads with main focus on the details of a manager's position. The thesis is divided into two parts, theoretical and practical. The theoretical part mainly came from available specialized literatures on this topic. It familiarizes with today's approaches and it sets up the basic overview about this issue. The practical part of the work is based on qualitative research, which was structured by interviews with ten different nomads. During the interviews they shared their approaches and methods for leading their employees on distance. The aim of this thesis is to familiarize with this more and more growing trend of teleworking, formulate today's methods, enrich them with my own research, and afterwards express the most important principles and tips for managing people on distance.
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Website internet marketing with a focus on search engine optimization
Havíř, Vojtěch ; Stříteský, Václav (advisor) ; Holeček, Jan (referee)
This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.
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Search Engine Optimization
Havíř, Vojtěch ; Karlíček, Miroslav (advisor) ; Holeček, Jan (referee)
The subject of this bachelor thesis is search engine optimization for web pages. In the theoretical part of this thesis you can find a brief information summary about search engines on the Czech Internet. It is followed by a list of methods that can be used as part of an optimization for improving search engine ratings and also methods which can help only in the short term and are in case of detection penalized by the search engines. In the next part of the thesis is an overview of useful instruments that provide us with a variety of information about the level of web page optimization and other information that can be useful throughout the process of optimization. On the practical side, the thesis focuses on a level of search engine optimization of a student webpage unium.cz and some of the key changes that the owners have done are mentioned and their impact on a total number of visitors is evaluated. In the end you can find some recommended adjustments that could help to better ranking among the search engines.
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