National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketingová komunikace penzionu Africa House
Gabrielová, Zuzana
Gabrielova, Z. The marketing communication for guest house Africa House. Bachelor thesis. Brno: MENDELU, 2016 The subject of this bachelor thesis is proposal of marketing communication for guest house Africa House. The theoretical part contains knowledge in the field of marketing and tourism. In the practical part is made analyses of competition and product, SWOT analyses and proposal of communication tools. At the end of the practical part a budget for above mentioned communication proposal is established.
Analysis of motivation and satisfaction of employees of the selected hotel
Gabrielová, Zuzana ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
The subject of this diploma thesis is the analysis of motivation, satisfaction and stimulation of employees of the selected hotel. The theoretical part consists of basic definitions, motivation theories and concrete factors, which affect the satisfaction of employees. The practical part deals with the analysis of the current state of motivation and satisfaction in the selected organization. Results of the research are then interpreted and there are proposed some measures which could lead to improvement of the current situation.
Euroregiony s účastí ČR
Gabrielová, Zuzana ; Jarolímková, Liběna (advisor)
Práce se zamýšlí nad tématem Euroregionů na území ČR. Zabývá se teoretickými východisky přeshraniční spolupráce a vývojem programů EU, které finančně podporují přeshraniční spolupráci.V praktické části se soustředí na vymezení konkrétních euroregionů na území České republiky, a to z hlediska geografického, dále z hlediska oganizační struktury nebo deklarovaných cílů. Také se věnuje otázce změn, které se odehrály za dobu existence euroregionů na našem území.

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