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The development of tourism in Třešť on the basis horseback riding
 Florianová, Marie ; Syrovátka, Oldřich (advisor) ; Oberhel, Martin (referee)
This bachelor project is divided into theoretical and practical part. Theoretical part solves basic definition of tourism, assumptions, potential and process of creation of tourist product. Practical part analyzes actual situation of tourism in Třešť. The aim of the project is a proposal of a new tourist product, which is based on the analysis and on surveys. The main intention of the bachelor project is extension of the time spent by tourists in this location. It uses a natural potential, which the city has, while emphasizes a sustainable development. The product stands on analysis of assumptions, mutual cooperation and takes into account present segments of the guests (young couple and families with children) and actual preferences.
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