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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Czech television commercial products in relation to media cooperation
 Dubská, Markéta ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This master thesis deals with Czech television commercial products in relation to cooperation with media houses. The objective is to evaluate the presence of commercial products in Czech Television using qualitative and quantitative research, taking into consideration the part of the viewer, and advertiser of individual campaigns focusing on media houses. The thesis consists of two parts. The first theoretical part introduces the issue of commercial communication, characteristics and measurability of media. Further, it deals with media influence of Czech Television, including commercial products which may be used in broadcasting. The second part looks into the implementation process of barter between Czech Television and media house. After that, there are secondary data obtained from the project MML-TGI and primary data from the questionnaire survey analyzed. Fi-nally are presented interviews with practitioners who provide a comprehensive view of the ongoing barter cooperation.
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Application of quality control tools
 Dubská, Markéta ; Hůlová, Marie (advisor) ; Kořánová, Helena (referee)
This bachelor's thesis focuses on a quality management in the enterprise JE Plast s.r.o. The aim is to suggest possible ways of improving the quality of processes and production in the company and to show the potential use of the seven quality control tools. The work is divided into two parts -- theoretical and practical. Firstly, it describes theoretical concepts of quality and approaches to its management. Further, it deals with quality control legislation and provides an overview of quality management tools. In the practical part, there is description of the company JE Plast s.r.o. After that, the tools for specific production are applied. For this purpose, the author used data obtained during the monthly monitoring of production in the company. Finally is presented the evaluation of the resulting outputs and proposal how to make manufacturing processes more efficient. Outputs will be further delivered to the company JE Plast s.r.o.
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