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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Market Entry Strategies with a Focus on Swedish Market
 Chalupská, Nikola ; Bolotov, Ilya (advisor) ; Pšenička, Martin (referee)
The diploma thesis is devoted to market entry strategies, afterwards it is focused on entry to swedish market of selected company.The first chapter theoretically describes market entry strategies. The second chapter is focused on swedish market, as a target market of chosen company. The main part of this chapter pursues description and analysis of swedish entrepreneurial environment. Therefore two reports are used: Doing Business Report and Global Competitivness Report. The third chapter describes market entry of selected company, the fourth part evaluetes its rate of success. The aim of this thesis is to analyze reasons and market entry strategies, evaluate swedish market from the perspective of the Czech company entering the swedish market and at the end to assess the rate of success of the market entry.
Detailed record
Current Economical Sitaution of Sweden and its trade with the Czech Republic
 Chalupská, Nikola ; Bolotov, Ilya (advisor) ; Pšenička, Martin (referee)
This bachelors thesis called Current Economical Sitaution of Sweden and its trade with the Czech Republic pursues Swedish kingdom, one of the highly developed country, its current situation and trade with Czech Republic. The first chapter informs about basic demographic, geographical and macroeconomic data about Sweden. The second chapter is focused on swedish foreign trade, describes commodity structure of exports and imports. The third chapter of this thesis describes the position of one chosen swedish mark on the czech market - Volvo Group. The main part of this chapter is focused on one chosen unit Volvo Trucks Czech Republic and mentions the biggest competitors. The aim of this thesis is to analyse and based on macroeconomic data evaluate current situation of swedish economy, describe international relationships between the Czech Republic and Sweden and analyse the situation of Volvo Trucks on the czech market.
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