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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Meeting of Czech and American Cultures in Managerial Practices
 Bátorek, Miroslav Štefan ; Nový, Ivan (advisor) ; Říha, David (referee)
The aim of the diploma thesis is to provide a comprehensive picture of Czech and American cultures, not only in their interaction. This picture will be the basis for learning and understanding of both cultures and their mutual differences. A detection of cultural specificities, their clarification and explanation of their causes is a fundamental concern of this thesis. The main issue of the research is to uncover cultural differences and related cultural clashes. The second aim of the diploma thesis is building a list of potential cultural clashes and final recommendations for the Czechs to know how to prevent these conflicts.
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Body image and its role in the specific subculture
 Bátorek, Miroslav Štefan ; Pešek, Ondřej (advisor) ; Křítková, Soňa (referee)
Bachelor thesis provides a complete and comprehensive perspective on body image - what are the factors of its formation, its forms and its consequences, particularly the ways and possibilities of its use in marketing practice. The main focus is body image in the gay subculture. The aim of this work is to identify and explain the role of body image in this specific subculture and its influence on the behavior and decisions of individuals in this subculture. The research results will be compared with the results of foreign studies on this topic, it will prove or disprove the possibility of their application in the Czech environment.
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