Home > Search Results: Šilhánová, Julie
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Advertisement and gender in culturological perspective
 Šilhánová, Julie ; Soukup, Václav (advisor) ; Opletalová, Lenka (referee)
The subject of the dissertation thesis is the advertisement and gender and social inequality among men and women as a phenomenon of the consumer society. Special attention is paid to the definition of the gender roots, historic introduction to the gender, creating of stereotypes and biologic and cultural determinisms. Thesis is referring to gender not only as an expression for feminism but also as a phenomenon with anthropological background from perspective of advertisement and consumer influence. The work is comprised of three separate parts. In the first part that represents the theoretic exposition of the whole work I define the basic terms that create conceptual scope of the elaborated theme. Attention is mainly paid to the historic background behind the start of the advertisement, beginning of the mass media, their typologies and characteristics. In the second part, the attention is turned to the issue concerning the gender in the advertisement from the culturological perspective and in the third part towards the empiric knowledge of this issue as an important means allowing the reflection of two different genders. The work puts a special emphasis on understanding of differences between genders presented in current media. For practical reasons, the content analysis was reduced to the pilot study of...
Detailed record
Advertisement and gender in culturological perspective
 Šilhánová, Julie ; Opletalová, Lenka (referee) ; Soukup, Václav (advisor)
The subject of the dissertation thesis is the advertisement and gender and social inequality among men and women as a phenomenon of the consumer society. Special attention is paid to the definition of the gender roots, historic introduction to the gender, creating of stereotypes and biologic and cultural determinisms. Thesis is referring to gender not only as an expression for feminism but also as a phenomenon with anthropological background from perspective of advertisement and consumer influence. The work is comprised of three separate parts. In the first part that represents the theoretic exposition of the whole work I define the basic terms that create conceptual scope of the elaborated theme. Attention is mainly paid to the historic background behind the start of the advertisement, beginning of the mass media, their typologies and characteristics. In the second part, the attention is turned to the issue concerning the gender in the advertisement from the culturological perspective and in the third part towards the empiric knowledge of this issue as an important means allowing the reflection of two different genders. The work puts a special emphasis on understanding of differences between genders presented in current media. For practical reasons, the content analysis was reduced to the pilot study of...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English