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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix of the Family Bistro
 Černochová, Michaela ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is focused on creating a marketing mix for the establishment of a new family bistro. The first part describes a theoretical background of marketing and marketing mix. The next part analyzes the current state of the brand, which will be further developed into a bistro. In the last part, there is created the marketing mix. Next, there is analyzed the situation of the micro- and macro environment. Also, there is a financial and time schedule of the whole solution. In the end there is also a business risk analysis.
Detailed record
Marketing Mix of the Family Bistro
 Černochová, Michaela ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is focused on creating a marketing mix for the establishment of a new family bistro. The first part describes a theoretical background of marketing and marketing mix. The next part analyzes the current state of the brand, which will be further developed into a bistro. In the last part, there is created the marketing mix. Next, there is analyzed the situation of the micro- and macro environment. Also, there is a financial and time schedule of the whole solution. In the end there is also a business risk analysis.
Detailed record

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