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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing strategy of Generali insurance company
 Čeledová, Andrea ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.
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Customer's loyalty to retailing chain TETA drogerie
 Čeledová, Andrea ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
First chapter describes customers' behaviour. Second chapter concerns about customers' typology. Third chapter analyze loyalty itself. Fourth chapter describes market research. The last part is about my own market research.
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