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National Repository of Grey Literature

4 records found

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	Business Plan for a Dance Studio Šmahelová, Nina ; Čalkovská, Eva (referee) ; Zinecker, Marek (advisor) The bachelor thesis deals with proposal of a business plan for starting up a dance studio. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the market. The proposed part contains the business plan proposal. Detailed record
	Business Plan for a Dance Studio Šmahelová, Nina ; Čalkovská, Eva (referee) ; Zinecker, Marek (advisor) The bachelor thesis deals with proposal of a business plan for starting up a dance studio. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the market. The proposed part contains the business plan proposal. Detailed record
	Analysis of the Brand Value of Student Agency Company Čalkovská, Eva ; Hajdíková, Taťána (advisor) ; Komárková, Lenka (referee) The thesis focuses on analysing brand value of the selected company using the model of customer-based brand equity. Theoretical part focuses on explaining the terms and methods of measuring brand value. The subsequent pratical part is dedicated to analysis of individual determinants and their impact on the overall brand value. Detailed record
	Diagnostics of the organizational culture in a chosen organization Čalkovská, Eva ; Vinšová, Tereza (advisor) ; Appel, Milan (referee) This work is focused on organizational culture in a specific institution. The aim is to identify the main institution character according to W. Bridges and to compare the match with the organizational structure of the specified institution. Detailed record

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