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National Repository of Grey Literature

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Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market Nováková, Eliška ; Boučková, Jana (advisor) ; Chybova, Hana (referee) This thesis handles the issue of Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market. The aim of this thesis was to describe the process of brandbuilding of the real fast mooving consumer good. In the theoretical part of the thesis I focused on the analysis and description of current situation of Nestlé Ricoré brand. In the practical part I proposed optimal strategy for relaunch of this brand. Detailed record

Analýza postojů české populace k biopotravinám Nováková, Eliška ; Mottlová, Libuše (advisor) ; Hrůša, Jiří (referee) Práce analyzuje současné postoje české populace k biopotravinám. V teoretické části jsou definovány pojmy z oblasti ekologického zemědělství a legislativní zásady a zmapována současná situace ekologického zemědělství v České republice. Dále práce popisuje použitou metodiku marketingového výzkumu. Praktická část zahrnuje vlastní dotazníkové šetření a jeho analýzu. Závěrečná část obsahuje shrnutí poznatků výzkumu. Detailed record

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