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National Repository of Grey Literature

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Online public relations Růžičková, Markéta Bc. ; Nový, Jan (advisor) ; Musil, Martin (referee) Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci. Detailed record

Postavení malých a středních podniků a jejich úloha v exportu ČR Jančová, Mirka ; Sedláček, Jiří (advisor) ; Růžičková, Martina (referee) Diplomová práce mapuje postavení malých a středních podniků, které jsou velmi důležitou součástí tržního hospodářství. Význam MSP v české ekonomice odrážejí statistická data prezentovaná v úvodu textu. Dále jsou rozebírány faktory ovlivňující činnost podniků a jejich schopnost se rozvíjet a uplatňovat svůj potenciál, tj. podnikatelské prostředí, podpora ze strany státu. Zdravé podnikatelské prostředí přirozeně podporuje také vývozní aktivitu firem. Své postavení, úspěch doma i v zahraničí, firmy ovlivňují pochopitelně i samy, svým přístupem. Aby bylo zpracované téma komplexní, provedla jsem dotazníkové šetření, díky němuž byl do analýzy zahrnut i pohled samotných podnikatelů. Výsledky dotazníkového šetření poukázaly na nejčastější bariéry podnikání a vývozu. Detailed record

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