|
|
Analysis of the environment of the Pilsen and Prague zoological garden
Kuťáková, Michaela ; Chylíková, Hana (advisor) ; Topolová, Ivana (referee)
This bachelor thesis deals with an analysis of the environment of the Pilsen ZOO and botanical garden and the Prague zoological garden. The thesis is divided into three parts. The introductory chapter is devoted to defining basic notions of shopping atmosphere with regard to the specific environment of the ZOO. The second chapter is focused on the ZOO's presentation. The final part analyses results of author's own and marketing survey, reveals ZOO's strengths and weaknesses and includes possible suggestions that could lead to a greater satisfaction of visitors.
|
|
|
Marketing and social networks
Danišová, Mária ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis deals with the functioning of the Internet social networks and their usage for marketing purpose. The aim of the thesis is to present the current social networking sites and to describe the procedure of creating an advertisement on these sites. At the final section, the author summarizes data collected about marketing and social networks. On the basis of her own research that concerns the social networking sites and the advertising on them, as much as perception of this type of marketing by the consumer, the author makes conclusion about the most convenient type of the social network marketing. She also gives an advice to the companies about the creation of advertisements on social networking sites according to the results of her research.
|
|
|
Internet as a tool through entering the new foreign market
Kofroň, Jakub ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main purpose of the Bachelor thesis is to subscribe and design optimal procedures for companies who aim to enter the new foreign market via the internet. The thesis is also based on theoretical and working knowledge. The first chapter of the Bachelor thesis is focused on demarcation internet surroundings. In addition, the first chapter highlights the main advantages and disadvantages of the internet and also show possibilities of the internet such as a revolutionary medium. The second part represents the mentioned optimal procedure by entering the new foreign market. To sum up, this thesis exploits the author's working experience and presents a summary of current activities that a company could use in the internet environment.
|
|
|
Information system of creative economy
Martinková, Ivana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis aims at creative economy and its development within Czech and Slovak Republic. Since it is relatively new phenomenon, the thesis outlines the main definitions and refers to the importance of creative sector. It also analyses problems and risks that are related to support of the creative economy. The creation of information system is considered to be a milestone in development of the creative economy, what is the target of this thesis. The practical part sets the procedure and analyses programmes of two real projects - Košice EHMK 2013 and A Cross-border Cluster Initiative for the Development of Creative Industries, on which basis the steps of the procedure are specified.
|
|
|
The relevance of e-learning courses on a labour market
Rešovská, Barbora ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The goal of this bachelor thesis is to determine the competitiveness of electronic courses in the labor market and find out if employers are willing to accept this kind of courses as an advantage while looking for a job. As a deputy of electronic course I chose educational portal Univerzita pre moderné Slovensko, which provides video lectures in subject of economics in the Slovak Republic and worldwide. The theoretical part of the thesis consists of e-learning features, its comparison with the type of face-to-face learning and its forms. The practical part characterises portal Univerzita pre moderné Slovensko and shows the results of questionnaire answerd by the students of the portal and a reaserch among personal agencies, weather the diploma of this electronic portal can be an advantige on the labour market.
|
|
|
Legal and illegal methods of competition in internet trading
Linhardtová, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis deals with issues of internet trading in terms of legal and illegal methods of competition. The first three chapters are dedicated to the theoretical part of online shopping, to the ways of establishing an online store and to legal ways of promoting these stores on the internet - online advertising. The second part describes methods of unfair competition and the typology of stores that are most vulnerable to these methods.The final chapter then analyzes the means by which it is possible to prevent these unfair methods, both from the perspective of online store operators and their customers.
|
|
|
The project of the e-shop development
Kašparová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The topic of this bachelor's thesis is an e-shop development. The e shop foundation is described in the first part. There are discussed legal matters, websites, and the relationship with customers according to the law, distribution of goods and the payment options. In the next part there are described the ways of promotion on the internet. The third part deals with the project of the development of the e shop Tonermag.cz. There are described the steps which led to its development and also the ways of its promotion. The goal of this thesis is to sum up the steps which lead to the e shop development and to formulate the instructions how to do it.
|
|
|
The Internet as a tool of communication and business promotion
Procházková, Anna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The paper deals with the Internet as a tool of business promotion and marketing communication. It contains a general definition of marketing communication, integrated communication and online communication. The paper partly deals with importance of the Internet, and its future as well. It provides an outline for the current use of the Internet as a medium for company's online presentation. The paper is in detail focusing on efficient design of websites, graphic and context advertising, advertising through social networks and online PR. The practical part includes the description of Internet utilization for marketing communication and promotion in the company Clever Decision. The aim of the paper is to assess the Internet as a medium which is nowadays becoming more and more favoured. The benefit of the paper is to make recommendations for the company, which should improve its online presentation and raise effectiveness of its marketing activities.
|
|
|
Electronic commerce in small and medium entreprises
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis examines the process of establishing an internet business in the Czech Republic, focusing on all the components of an e-shop from the initial setting goals through the acquisition of a trade license to making the e-shop available to users. Further, the work describes how to promote the e-shop effectively and what complications may arise during the real operation. Practical work analyzes a running e-shop www.gastrocom.cz.
|
|
|
Business plan for small and medium company
Haláková, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis describes the process of establishing a business in the Czech Republic. It deals with the legislative conditions associated with starting a company and provides an overview of the Czech business environment with a comparison to other countries. It also provides information on the principles of creating a business plan, its advantages and essentials. The practical part of this thesis is dedicated to a business plan for a start-up company based on a specific business idea.
|
guest ::
