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How informatics, science and technology affect our society
Marek, Filip ; Pavlík, Ján (advisor) ; Sigmund, Tomáš (referee)
My final thesis "How informatics, science and technology affect our society" deals with an often ignored topic of the impact technology on our society. The thesis analyzes all possible positive and negative aspects of technological progress. The threats are described as social dependence on the machines and as well as the gradual moving out people from jobs. The existing system of capitalism below this technology cannot resist pressure and the pressure is a threat of his crash. The question remains to what kind of system should our civilization has to survive. Here come to the word famous futurologists, economists, sociologists, psychologists and architects. These groups of people are trying to sketch a rough draft feature of the future system. The threat of collapse of civilization can be averted. Unfortunately, each of them has their own vision and mostly of them work individually on their projects of new world. My task was to unify visions and to create a realistic vision of the whole society. The second part of my work describes the vision of these famous people and tries to find their mutual consistency. All of the visions have some deficiencies, or they are not well thought out in all aspects, so my other goal was to try to eliminate these defects or minimize them. The task for this thesis is to unite the ideas of contemporary visionaries and convince conservatives that it is not only possible to create a new social system, but rather also necessary.
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Development of marketing in connection with information technology and neurotechnology
Smržová, Pavlína ; Pavlík, Ján (advisor) ; Molnár, Zdeněk (referee)
The final thesis "Development of marketing in connection with information technology and neurotechnology" deals with modern marketing methods in the field of information technology, especially on the Internet (online marketing) and in the field of neurotechnology (neuromarketing). The thesis asks questions about how further can marketing be evolving in current form to the future and it follows the development and potential of each marketing trends in the context of modern information technology. To what extent will consumers have freedom of their choice in the future? What could be the negative and positive effects of the development of marketing in conjunction with modern technology? What influence does online marketing and neuromarketing on human emotions and thinking? Answers and problems of modern marketing are searched primarily through the SWOT analysis from a consumer perspective and also from the perspective of the company. It studies a FaceReader program for the analysis of facial expressions of respondents in the face while watching selected commercials. Finally, the work is trying to find relations of recognizing the modified logos without the brand name according to different consumers through the online survey.
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Financial Crisis and Methodology of Economics
Kovanda, Lukáš ; Pavlík, Ján (advisor) ; Loužek, Marek (referee) ; Bažantová, Ilona (referee)
The thesis deals with significant moments in the relationship between methodology of economics and implications of the financial crisis culminating in 2008 and 2009. Its key insight rests upon the claim that some theoretical concepts developed within mainstream economics do not tackle the reality adequately and contributed in a significant way to the sequence of events leading to the financial crisis. Most of those concepts were introduced in the second half of the 20th century, during a "high tide" of positivistic ideas in the domain of methodology of mainstream economics. Though the same ideas had been already discredited to a large extent by the philosophy of science at the time, mainstream economists did not reflect it satisfactorily. Aside from a historical expose the thesis consists also of an outline of a possible future development of the prevailing form of economic theory; four scenarios of future potential development are presented. In the final parts of the thesis, which are focused more specifically, the author appraises negatively options of the Austrian School as well as post-Keynesianism to influence in a more significant manner the mainstream economics during the post-crisis era.
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The Order of Libertarian Society
Chudoba, Matěj ; Pavlík, Ján (advisor) ; Vlček, Miroslav (referee)
This thesis discusses the possibility of social order based strictly on market and liberty principles, thus without a state hegemony. Firstly It's said that the rules of social order don't have to be necessarily products of legislation. That implies that stateless society doesn't mean that rules don't exist at all. Next the thesis explains fundamental principles of libertarian ethics -- self-ownership, homesteading and non-aggression principle. These principles give us the answer why state is an institution incompatible with individuals' rights. In the last chapter, thesis discusses the possibilities of private providing of some public services and goods, which are provided by the state these days. Conclusion is that these public goods don't differ from any other goods provided on private basis, so institution of state isn't that vital as we are forced to believe.
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Informatization of public administration
Pavlík, Jan ; Doucek, Petr (advisor) ; Veber, Jaromír (referee)
The diploma thesis deals with informatization of public administration and eGovernment in the Czech Republic. The main objective of the thesis is to suggest a project plan that will support informatization of public administration and eGovernment in accordance to the analyzed documents. The thesis compares development of informatization within Czech Republic and its level of eGovernment to other European Union members with recommendations for improvement. Main strategic documents connected with EU programs and the partnership agreement are also included. In the chapter about Smart Administration appraisal of the situation is carried out and the main projects are presented. As we are currently at the turn of the programming period, the thesis is focused both on the 2007-2013 and 2014-2020 programming period. Subsequently requirements for the project plan were determined in accordance to the analyzed documents. The selected project plans support the informatization of the public administration and one of their main targets is Czech citizen. Project plan form is created. Finally, project plans of Electronic elections system and The Public administration's open data catalog is chosen and presented.
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Analýza rakouské teorie hospodářského cyklu z pohledu komplexní ekonomie
Lanzafame, Alessandra ; Bernat, Lukáš (advisor) ; Pavlík, Ján (referee)
This thesis analyzes the Austrian business cycle theory (ABCT) from the Complexity Economics approach. Complexity Economics is an approach which comes from the complexity science. It has started to develop since 1980s' in Santa Fe Institute, the leading institution engaging in the research of complexity. In the thesis I mention the terms which are bound to Complexity Economics, for example emergence, the "bottom-up", self-organization, bounded rationality etc. The evolution of the markets, networks and nonlinear dynamics are included in Complexity Economics as well. Complexity Economics views an economy as a dynamical system which never reaches the equilibrium unlike the Traditional Economics approach which main focus is on the general equilibrium of the economy. Another difference would be the way of modelling economies in which Complexity Economics is leaving the unrealistic assumptions because it utilizes the agent-based simulations which enable to do that. In the thesis I also focus on the similarities between Austrian and Complexity Economics, for example the heterogeneity of the agents or the emergence of the price system. These and others similarities are then applied in the analysis of ABCT which serves as an example of demonstration that Austrian Economics could provide the theoretical framework for Complexity Economics which aspires to become a new paradigm in economics.
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Revenues analysis, showing revenues - accounting and financial point of view
PAVLÍK, Jan
Composition was focused on analysis of revenues. The analysis of revenues was made in AGRA HB, s. r. o. using financial analysis. There were used absolut (horizontal and vertical analysis of revenues and costs) and proportional indicators (indicator of profitability and activity). There was also determined the price using surcharge method and calculation. AGRA HB, s. r. o. is located in Havlíčkův Brod and the objects clause is purchase of goods and it´s another sale, intermediary activity, seed growing and farming. The financial analysis was made within 4 years, since 2009 2012. The results were compared with indicators of 2 others the biggest competitors.
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Phenomenology and Economics
Špecián, Petr ; Pavlík, Ján (advisor) ; Loužek, Marek (referee) ; Muller, Karel (referee)
The thesis Phenomenology and Economics is an account of methodological possibilities brought by the phenomenological method into the realm of economic thought. From the starting point of Misesian praxeology the thesis advances to the key contributions of Alfred Schütz whose concept of telescopic ideal type enables us to cross the gap between theory and history. Telescopic ideal type allows us to grasp the specific nature of economics that is, on the one hand, proud of its rigor and precision connected with the formal modelling and on the other hand deals with an interpretation of individual agents in their life-world. Methodological insights developed through this analysis are then applied to the problem of coordination and spontaneous order and to the question of the relationship between behavioral economics and rational choice theory.
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The Legacy of Frédéric Bastiat
Chudoba, Matěj ; Vostrovská, Zdenka (advisor) ; Pavlík, Ján (referee)
This bachelor thesis deals with economic thought of Frédéric Bastiat; his complete work and fundamental ideas are introduced to readers. The biggest attention is paid to the "broken-window fallacy", e.g. preferring just immediate effects caused by a state intervention, and neglecting those long-term ones. The thesis presents a couple of examples of the impossibility to create even a single job vacancy by a state redistribution; the state only re-directs jobs from a private sector to the public one. The thesis follows up Bastiat's critic of protectionism and also demonstrates how a free international trade is veiled with a number of economic myths. Nor Bastiat's contribution in the domain of a spontaneous order and its difference from an artificially created socialist system is omitted. The aim of this work is not only to sum up his economic thinking but also to prove that his non-orthodox thoughts can be considered to be of a benefit for modern economics.
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