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Ziskovost zakázek ve firmě Dalkia Česká republika a.s. -- Divize Praha
Vatolinová, Darja ; Krause, Josef (advisor) ; Černá, Michaela (referee)
The objective of this thesis is to describe an operative controlling in the division, reveal its deficiencies in margin recording and propose improvements to the system. Further, to calculate the amount of administrative expenses of the division in years 2006 -- 2008 (including the plan for 2009) and evaluate its progression regarding the incomes. The thesis is divided into two parts- The first part forms a theoretic basis in the area of price splitting, calculation and operative controlling. The second part is focused on actual problems in operative controlling of Dalkia Česká Republika, a.s. -- Divize Praha.
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The protection of property rights in the Czech Republic: public judicial system versus private alternatives
Černá, Michaela ; Šíma, Josef (advisor) ; Munzi, Tomáš (referee)
This diploma thesis focuses on relation between state and private system of debt collection. The first part of this paper briefly describes traditional role of the government in general and deals with question if it is possible to establish competition into the justice. The second part describes and analyzes four different systems of debt collection in the Czech Republic -- execution procedure by public judicial system, by judicial officer (for-profit alternative), by arbitration court and by collection agency. In this part there are also described mechanisms of how four different systems work. The analysis of efficiency of four systems arises from comparison different motivation and mechanism used by representatives of systems. The aim of this paper is to monitor present condition in the market of debt collection in the Czech Republic and to demonstrate if the protection of property rights changed by the entrance of non-state alternatives.
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Chudoba jako výsledek státních zásahů
Černá, Michaela ; Pardupa, Martin (advisor) ; Vošická, Zdenka (referee)
Cílem práce je anylyzovat příčiny a důsledky chudoby v České republice. Tato práce se soustředí na roli státu ve společnosti a zhodnotí efektivnost státních zásahů. První část práce tvoří teoretické pojmy, které souvisejí s fenoménem chudoby. Dále je zde obecně popsána problematika chudoby. Druhá část práce je zaměřena na analýzu chudoby v České republice. Jsou zde popsány konkrétní (přímé i nepřímé) státní zásahy a jejich vliv na chování jednotlivců. Pro názornost je text doplněn množstvím tabulek a grafů.
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Customer loyalty of a retail company - Billa
Kučera, Michal ; Postler, Milan (advisor) ; Černá, Magdaléna (referee)
The first chapter enlightens the meaning of the term "customer loyalty", and explains its importance for firms in today's competitive surrounding. The second chapter focuses on market research and acts as a theoretical base and starting point for the research, which is a part of this thesis. The third chapter introduces the company BILLA spol. s.r.o. ČR and its loyalty programme, which is described very closely. The last chapter is concerned with the market research, which has been made for purpose of this thesis. It refers to the foreknowledge about benefits, which the Billa Club offers to its members.
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Advertising, law and ethics
Černá, Michaela Bc. ; Hejda, Jan (advisor) ; Jahodová, Naděžda (referee)
Cílem práce je shromáždit znalosti z oblasti reklamy v podnikání a zmapovat, jak je reklama regulována v okruhu právním a etickém dle Obchodního zákoníku a Etického kodexu reklamy, které prošly v nedávné době novelizačním procesem. V praktické části je analyzován projekt ?Český sen?, který proběhl v České republice 31. května 2003.
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