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Animation of the Station southern suburbs in Pilsen / Project KNOWtilus
Jakobi, Nikola ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
This Bachelor's Thesis deals with the animation of the station Southern suburbs in Pilsen in connection with the KNOWtilus project. The aim is to assess the successfulness of the animation and to determine the controlling methods of the Bunker 48 project. The Thesis deals with the animation theory and tools, which are used in the animation, i.e. project management. In the first part, the author describes the definition of animation, its sources, methods and applications. The following section deals with the project itself, the city of Pilsen, the history of animated building Southern suburbs in Pilsen and the association Johan with MOVING STATION communication platform. The work concludes with a partial animation of the Bunker 48 project, where are explained each sequential phases of the Bunker 48. The final part evaluates the activities and goals of the project.
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Culinary tourism- the current trend in contemporary tourism
Šejdová, Barbora ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
This bachelor thesis deal with culinary tourism, as a new trend of tourism. Based on the definition of the field uses the scientific method of bibliographic search and statistical data. It focuses on the concept of inclusion in the typology of tourism. It issues the impact of tourism on the economy and the role of multiplier effects within the general theme. The practical part deals with culinary tourism and it's conception in Austria. First general issues of Austrian tourism are analyzed, with topics centered on the presentation of the state in the context of tourism. Next the tourism brand "Holidays in Austria" is processed which also fall under the topics on the gastronomic market, culinary tourism in Austria and the initiative Genuss Region Österreich.
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Sponsorship in the arts: The meaning and role of Sponsorship fit
Čápová, Lenka ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The thesis discusses the process of sponsoring as a marketing instrument. It particularly focuses on sponsoring in fine and visual arts and examines how is this practice perceived by customers and what benefits does it bring to its company or brand. One key factor in said customer perception - sponsorship fit - is emphasized, which indicates the importance of a relationship between the sponsor and the sponsee. Main goal of this thesis is to explain its nature and discover, whether do representatives of Czech companies act on it or not. Theoretical part of the thesis lists relevant knowledge from current, mainly foreign literature, and the practical part employs existing consumer research and expert interviews. Together, the entire work aims to create a consistent and coherent whole, depicting the current theories and their utilization in reality. The thesis draws the conclusion that sponsorship fit in fine and visual arts does have its unique features, which need to be taken into account. Moreover, Czech companies can indicate these features adequatly and adjust their sponsoring activities accordingly.
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Arts Museum Marketing Strategy, Case Study Villa and Collection Panza
Petránková, Zuzana ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The subject of the Master's Thesis Arts Museum Marketing Strategy is a synthesis of theoretical basis from the arts marketing field and the development of marketing strategy of an art museum, supplemented by a specific analysis and draft of a new marketing strategy of the museum Villa and Collection Panza in northen Italy. The goal of this thesis is not only to summarise generally applicable theoretical concepts for the marketing strategy development or redesign of an art museum but especially its application on a particular example with a real potential of practical use. The theoretical part of this thesis was created by a systhesis of available literature while the practical part was primarily based on authors personal observation and interviewing from the position of a museum trainee.
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Cultural capital of Bratislava and its influence on tourism
Jančovičová, Soňa ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
This thesis is analyzing culture and tourism in Bratislava, which has already became tourist destination in the past and it has large potential to become a favourite destination due to its rich history, culture and nature. Firstly, there are given basic definitions for better orientation and understanding of this theme. Last part focuses on culture and tourism in Bratislava with a view to the city as a tourist destination. In thesis I focused on analysis of tourist infrastructure, competition, marketing and destination management. The part of the thesis is presenting the analysis of Bratislava culture and information centre, which is aimed to the city promotion.
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Communication of the Glass Art Centre Glassworks František in Sázava
Chuchrová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
Bachelor thesis deals with present direction of the communication of the Glass Art Centre, Glassworks František in Sázava. The theoretical part focuses on the analysis of different interpretation of the concept of communication across the specialized social sciences with emphasis on economic disciplines -- especially management, PR, marketing and fundraising. Introduction to the theory of communication also includes communication in sociology and psychology, as they define the basic concepts of communication, which the economic disciplines take over. The main aim of the theoretical part was to find out how the particular approaches to communication differ, set out the procedure for the construction of a communication strategy and define the tools and principles of external communications organization which will benefit the communication of the Centre. The aim of the practical part of my thesis was to analyze, how the current management of external communication of the Glass Art Centre coincides with the theory. The main sources of information for the practical part were interviews with current director of the Glass Art Centre, Martina Kulhavá, on the basis of which we've identified fundamental shortcomings in communication of the Centre. The conclusion includes proposals of the intermediate strategic steps for reduction of these shortcomings, and thus has practical implications for the future direction of the marketing communication of the Centre.
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The Change of Management of The Divadlo Na zábradlí in the season 2013/2014
Levý, Adam ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
Abstract: The topic of my bachelor thesis is the changes of management or to be more specific -- the change of management of the theatre. Divadlo Na zábradlí, one of the most successful semi-budgetary organizations in Prague, serves as an example of practice. The thesis goes into details about special characteristics in the field of theatre, a non-profit organization in public sector. The thesis deals with the specifics of the management, especially management changes and its particularities in theater, entity in the nonprofit sector. It deals with the management of the theater as a contributory organization, combining art and problematic of the management, which is in terms of Czech NGOs still underestimated. My work is focused on the modification of the organization with regard to the specifics of the theater. After a theoretical introduction to be dedicated to specific topics directly linked to the situation in the Divadlo Na zábradlí in 2013 occurred.
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Management of an art collection as an investment opportunity
Kálalová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This diploma thesis is dedicated to the phenomenon of art collecting, which under certain circumstances can be considered as an alternative investment. The aim of the thesis is to examine the possibilities of art collecting and investing in the context of both Czech and world art markets, and determine whether art collecting is a form of investment that can generate future profit. Another goal of the thesis is the creation of recommendations that can help collectors create a quality collection while increasing its value over time, no matter if the collection is to be sold afterwards or not. The thesis is divided into several parts. In the first part I describe the collecting itself, various types of collections, significant collectors and also the institutionalized forms of collections in the Czech Republic and abroad. After that I talk about the art market regarding its selling channels together with their advantages and disadvantages for collectors. Subsequently I focus on the price-making process on the art market which creates the base for the next chapter about investing in art where I describe types and rules of investing in art, and afterwards I define the rules regarding the management of an art collection in general with emphasis on its appreciation. In the end I show a practical example of the artworks price development using the artworks of one well-known Czech artist, where some of the formal theoretical statements are applied about investing in art and building an art collection. The whole thesis is assembled together with the opinions of experts from the art field in the form of expert interviews by adding their practical notes continuously to the text.
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The Deaccessioning of Public Museum Collections in the Czech Republic
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This master thesis is concerned with the topic of deaccessioning from public art museums in the Czech Republic. This practice is almost never carried out due to high legal restrictions and very demanding administration. Nevertheless, deaccessioning is becoming common practice in other European countries such as United Kingdom or the Netherlands. The goal of the thesis is to suggest main topics in the hypothetical regulation of deaccessioning in the Czech Republic considering the current theoretical framework, already conducted research and newly conducted research within this thesis. The latter is open coding analysis of guidelines on collection deaccessioning made by United Kingdom Museum Association. The main conclusions are that a few topics should be subject to regulation. Firstly, the reason to dispose (either economic or other), secondly, the acceptable use of the income from deaccessioning, thirdly, decision making process and supervision. At last, selection of collection or items to be disposed and question of new collection owner should be solved.
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Analysis and suggestions how to utilizace culture monument Palác Svět to develop social and cultural enviroment in Prague district Libeň
Motlová, Monika ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
The thesis contains survey options for the development of social and cultural environment in Prague district Libeň through the establishing of a cultural club in culture monument Paláce Svět at Elsnicovo Square, which is currently without function. The work describes the history, demographics and existing cultural offer in Prague 8. Based on that information the business opportunities for Palác Svět are suggested. This work also reflects a new trend in the current economy, which are the cultural and creative industries. These theoretical findings are further developed in the practical part where the author proposes a business plan for cultural and social club in Palác Svět. The business plan purpose is finding arguments for representatives of municipal district Prague 8 to attempt to open cultural club in Palác Svět and thereby develop the district Prague 8. The document uses methods such as PEST analysis, SWOT analysis, market research including marketing survey and financial analysis. The conclusion synthesizes information in the theoretical part and the business plan to evaluate the potential of this project.
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