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Marketing Mix of a Registered Association
Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
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Marketing Mix of a Company
Koblerová, Eliška ; Bittnerová, Alice Hemerková (referee) ; Novák, Petr (advisor)
The topic of bachelor thesis is „Marketing mix of a company“. Thesis is divided into three main chapters. First chapter includes theory. The second chapter processes current situation in the company using marketing analyses. Third chapter shows my suggestions for improvement, which are created from the acquired information from previous chapters. These are suggestions for a changes of marketing mix.
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Proposal of the Motivation System in Company Clia, s.r.o.
Rauschová, Lenka ; Urban, Emil (referee) ; Novák, Petr (advisor)
The main aim of my bachelor thesis is to suggest a suitable motivational system for the Clia, s.r.o. company. In the theoretical part of the thesis, the basic koncept of motivation is explained. Next part of the thesis introduces an analytic survey, based on which the possible imperfections of the company might be shown. In the conclusing part, the possible measures for improvement of the company´s motivational system are proposed. These measures should lead to an increased motivation and productivity.
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A Proposal for a Company's Marketing Strategy
Papoušková, Andrea ; Vijver, Pieter van de (referee) ; Novák, Petr (advisor)
The bachelor thesis ”A proposal for company’s marketing strategy” analyses the current state of the product CLUBWASH of the company Verybusy ltd. whose business scope is specialized retail, retail with mixed goods; washing, ironing, repairing and servicing; data processing, databank services, network administration; restaurant activities. The thesis includes proposals of changes of the current communication mix, which should help increase the client’s interest for the company and thus achieve increase of the company profits and better the company’s position on the market.
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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Extension educational module to a microcontroller ATmega
Novák, Petr ; Karakhalil, Mourad (referee) ; Zuth, Daniel (advisor)
This bachelor thesis is concerning with design, realization and proposing samples of exemplars for chosen peripherals. The thesis will serve as additional education module for motherboard with microcontroller ATmega 128, it will be used in subject called Microprocessor technology. It will be dealing there with description of design, which was made in integrated development environment called EAGLE 5.4.0. Realization and verification of functionality were done with created programs in integrated development environment Atmel AVR studio 6.1.
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Proposal of the Motivation System in the Company
Molnárová, Anikó ; Pokorná, Katarína (referee) ; Novák, Petr (advisor)
This diploma thesis is focused on suggesting a motivation system for a chosen company. The work´s theoretical part is processed according to the specialized literature. Analytical part contains general characteristics of the company and the current motivation system. Results from internal sources and the questionnaires form a base to a development of a motivation system, which ensures lower fluctuation of employees.
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