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The analysis of marketing communications of the Prague Spring International Music Festival 2009
Kyncl, Jan ; Čeňková, Jana (referee) ; Dolanská, Nora (advisor)
Bachelor thesis "The analysis of marketing communications of The Prague Spring International Music Festival 2009" deals with the method how basic marketing principles are applied in the field of arts. The major goal of this study is: 1. to make a list of the main features marketing of an art organization should include, 2. to name the reasons why marketing policy should be adopted by such organization's management, 3. to indicate conditions needed for success in arts marketing. The theoretical part is based upon the relevant art marketing publications available, and on the major marketing literature which creates a framework for modern marketing theory. The second part deals with the marketing campaign of the The Prague Spring International Music Festival 2009 which is widely considered to be the most significant cultural event within the Czech republic and Central Europe as well. The analysis consists of detailed description of the marketing planning proces, characterization of the campaign's communication mix, and the evaluation of it's effectiveness. There's also a short resumé at the end of the text which provides a brief review of festival camping. Complex overview of all the information gained by writing the diploma thesis and studying the subject is also included.
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The first five years of the A2 cultural magazine
Cajtlerová, Zuzana ; Čeňková, Jana (referee) ; Köpplová, Barbara (advisor)
Bachelor thesis The first five years of the A2 cultural magazine discusses the emergence, development, contents and significance of the Czech cultural magazine A2, which was established in 2005 and exists in our media landscape till today. Firstly, the work deals with the circumstances of its origin and its direction, then consistently devoted to the description of cultural and political context of cultural magazines in the reference period 2005-2010. The focus of the whole work is an analysis and description of the journal A2 from various angles, together with an outline of its development.
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Vyšehrad magazine (1945-1948) : program, profile and place in historical context
Özörencik, Helena ; Čeňková, Jana (referee) ; Jonáková, Anna (advisor)
The thesis describes and analyses Vyšehrad, a magazine published between 1945 and 1948. This period is typical with number of discussions about culture and society and often described as a period of struggle between the right and the left, democracy and totalitarism. In this context Vyšehrad represents one of few alternatives, a catholic stream of cultural and social thinking. Its position was determined also by aversions based also on a role played by some of catholic intelectualls during the protectorate. The thesis considers Vyšehrad to be a highly professional opinion and informational tribune with wide thematical interest and author's circle which's form same as position was determined by core values of its program - nation, belief and tradition.
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Czech literary magazines of the first half of 1990's ilustrated on periodicals Literární Noviny and Tvar
Mücková, Johana ; Čeňková, Jana (referee) ; Köpplová, Barbara (advisor)
Master diploma thesis "Czech Literary Magazines of the First Half of 1990s Ilustrated on Periodicals Literární noviny and Tvar" intends to map the development and transformation of two literary magazines - Literární noviny a Tvar - and to give a complex description of those periodicals. It presents the development of literary magazines in our country since 1960s, deals with history, ideological focus, formal analysis and analysis of content of Literární noviny and Tvar including their predecessors. It sets those selected journals into the socio-cultural context of the time. The outcome is a comprehensive picture of development of those magazines until middle 1990s.
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The activity of Divoké víno magazine in the 1960's and nowdays
Šimůnková, Tereza ; Jonáková, Anna (advisor) ; Čeňková, Jana (referee)
This bachelor's work pursues the activity of the literary magazine Divoke vino in the 1960's and nowdays. The literary magazine Divoke vino was founded in 1964 by a group of four seventeen-year-old middle school stud ents as a basis for young non-established authors. As it was the only magazine to give the publication posibility to young people at the time , ma ny significant poets , writers, but also photographers and artists started to publish their works here (e.g. J. Zacek, P. Verner, L. Landa) . Many figures from Czech underground also associated here, lead by Milena Jesenska 's daugh ter Jana Cerna. The leading personality of the magazine has always been its chief-editor Ludvik Hess. Though Divoke vino had always awoided political themes, its activity was pulled up forcibly in connection with the change of political situation in Czechoslovakia at the beginning of 1972, and its chief-editor Ludvik Hess was arrested. This event ended up the first of Divoke vino 's two periods of existence. The other one started in 2002 when Ludvik Hess decided to renew the magazine 's activity on the internet. This time, it is not meant to publish new young authors primarily (though they do appear on its web sites regularly) but its task is to compare Divoke vino's 1960's authors' writings to their present work. This...
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Jiří Karásek ze Lvovic and his collaboration with journals Týn and Nový hlas
Kazbalová, Kateřina ; Jonáková, Anna (advisor) ; Čeňková, Jana (referee)
Jiří Karásek ze Lvovic, a typical represenative of Czech literary Decadence, was not only a poet and a prosaist, but he also cooperated with several journ als. In addition to the Modernf revue, that he founded in the mid-1890s and which became a centre for the contemporary artistic avantgarde, he also particip ated in the editorship of two entirely different periodicals. The Tyn (1917 -1921) was a catholic journal, the Hlas (1931-1934) was a journal of the Czech homosexual minority. It was the aim of my study to explain the reason why he worked in these dissimilar periodicals, and what kind of cooperation this was. I was also interested in how much both of these journals and their orientation do form a part of the image of Jiří Karásek ze Lvovic. Powered by TCPDF (www.tcpdf.org)
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