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Business Plan
Bilek, Martin ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The subject of my master thesis is creating a business plan. The theoretical part deals with the characteristics of business plan in its individual chapters. In each of these chapters I summarize and evaluate the theoretical methods that can be applied on the given area. The practical part deals with preparation of a business plan focused on cloud computing for small and medium-sized enterprises.
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The Strategy Proposal for Small Business
Kašpar, Ondřej ; Srpová, Jitka (advisor) ; Dvořák, Martin (referee)
The thesis is divided into individual chapters of the theoretical and practical part. The aim is to develop and evaluate strategies for the company STAKOSOLAR Ltd. stemming both from the theoretical knowledge as well as the specific data obtained in this company. Theoretical findings were drawn from literature and other resources dealing with this issue. The practical part is devoted to the characteristics of the chosen company, applying the knowledge provided in the theoretical part on the case, the selected small businesses. Attention will be focused on the individual steps of the strategic cycle starting from firm conviction of the company's management about the necessity of defining a strategy, up to design and plan of implementation of a specific strategy for the business. The thesis outlines some of the possible options for future development, assesses their demands and the pros and cons of the possible.
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Financing of microcompanies
Hladík, Miroslav ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The topic of thesis is analysis and comparation of possibilities of financing unspecified microcompanies because they forge majority on the market. Due to the fact most of those companies are not highly inovative but follow the ordinary market model therefore they can rely mostly on common types of fundraising from financial institutions. Alternative forms such as venture capital or private equity focuses mostly on different segments regarding investment size and growth potential. Thesis should provide practical review not only to beginning entrepreneurs about possibilities of financing their further growth including example of recently financed business and what to beware of while requesting external financing. The reader will get to know what are the basics for financing common microcompany and what are the possibilities of further alternative support provided for instance from the government.
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Business plan for a new e-shop
Hlaváčková, Kateřina ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
The thesis focuses on creating a business plan for e shop with business accessories and verification of its competitiveness and potential for further development. The thesis is divided into theoretical and practical part. The theoretical part provides basic theoretical knowledge needed to develop the business plan. The practical part is focused on writing the business plan for the e shop BusinessStyle.cz. The plan includes an introduction, purpose and position of the document, summary, description of business opportunities, company and key personalities and analysis of market, customers, competitors and suppliers. Marketing and sales strategy and implementation project plan is based on this information. The thesis is closed by financial plan that allows evaluation of the project.
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Business plan
Stará, Kristina ; Srpová, Jitka (advisor) ; Gruberová, Klára (referee)
The aim of the thesis is creating a business plan concept for a company focusing on organisation of educational seminars and thereafter verification of its viability and feasibility. Thesis is divided into two separate sections. First section comprise the theoretical background of business plan and description its structure. Second part consists of the business plan itself.
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Key prosperity factor of Draco enterprise
Moryc, Katarzyna Małgorzata ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
This thesis deals with analysis and detection of key prosperity factors in areas such as management, marketing, human resources management and financial management, which contributes to prosperity of an enterprise as well as detection of the ones which may be a threat to company's prosperity. The goal of this bachelor thesis is to evaluate the key prosperity factors in Draco enterprise and suggest short and long term measures for improvement of prosperity in areas such as management, marketing, human resources management and financial management. Thesis consists of two pats, theoretical and practical one. In theoretical part are presented main characteristic of small and medium enterprises in analyzed areas. In practical part the analysis of polish office supplies wholesale are conducted in all previously presented areas. The outcome of the analysis is a advisory short and long term improvement measures that will result in better prosperity of Draco enterprise.
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Factors of prosperity (competitiveness) of small-sized enterprise
Kojetínský, Václav ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
The objective of this work is to analyze actual condition of the company Jaroslava Kojetinská in the fields of marketing, management, financial management and human resource management . Methodology and basic definitions of the analyzed fields are described in the theoretical part. The practical part builds on the theoretical part, where each field was analyzed and then there were suggested solutions, which can help improve competitiveness of the firm.
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Open Innovation in Small and Medium-sized Enterprises in the Czech Republic
Procházka, Lukáš ; Srpová, Jitka (advisor) ; Pichanič, Mikuláš (referee) ; HLADIK, PETR (referee)
The doctoral thesis deals with innovations in small and medium-sized enterprises and is particularly focused on the open innovation paradigm. In the theoretical part it explains the relationship between innovations and competitive advantage and provides a broad overview of the current research in the field of open innovations. Based on the theory and supported by the secondary research, it defines research questions and hypotheses that are tested within a survey distributed among Czech small and medium-sized enterprises. Results of the survey serve as a foundation for own models allowing broader implementation of open innovation in Czech small and medium-sized enterprises.
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Zavedení Procesního Intervalového řízení ve společnosti Sikla Bohemia, s.r.o.
Křivánková, Gabriela Bc. ; Srpová, Jitka (advisor)
Práce pojednává o Procesním Intervalového řízení, které je novým přístupem k řízení společnosti dle procesů obohaceným navíc o další, zcela nové nástroje řízení, jako jsou například optimalizační audit workflow či Intervalové řízení umožňující společnosti nejen reakci na vnější i vnitřní změny v jejím okolí, ale i zrychlení této reakce a tedy získání potřebné konkurenční výhody. Metodika zavedení Procesního Intervalového řízení je zcela odlišná od metodiky, kterou používá většina poradenských firem a v tom je její přidaná hodnota, neboť funguje i v případech, kdy klasické přístupy selhávají.
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Small business strategy
Krajník, Jaroslav ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
This thesis is devoted to small business strategy. In the theoretical section all the important parts of the strategic cycle are gradually summarized. The practical section is closely linked with the theoretical one and gradually applies the theoretical knowledge from the first part to the specific example of a small business. After determining the vision and the mission a detailed internal and external analysis is described for small business. Than particular models are being applied on the specific case in order to determine the strategies for the chosen company. Based on the information gathered, the thesis deals with the evaluation of strategies, their selection and design of their implementation in practice. These three essential procedures are set out as a goal of this thesis. In the end, we get to evaluate the strategy chosen according to various criteria, its proposal to introduce into practice and recommendations for future action by the company as well as their justification.
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