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E-FUNDRAISING IN CULTURE
Kravcová, Zuzana ; SULŽENKO, Jiří (advisor) ; LEDVINOVÁ, Jana (referee)
The aim of this bachelor thesis is to map the trend and possibilities of electronic fundraising throughout the world and in the Czech Republic. It also explores and describes accessible tools of crowdfunding in Czech Republic and evaluates their suitability for NGO´s working in cultural sphere. Theoretical part of the thesis analyses the terminological framework of fundraising and donation with its economic and legal aspects, as well as the related topic of crowdfunding. Practical part is a analysis of three largest donation websites ? Darujme.cz, Daruj správně and Dárcovská SMS.
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Dance-social projects
Dynková, Anna ; SULŽENKO, Jiří (advisor) ; HRAB, Ondřej (referee)
This bachelor study aims to map phenomenon of dancing-social projects with orientation on production specifics. At the same time its aim is to examine and describe educational and social function of dance. A theory part of the study focuses on conceptual gadget form dancing field and social environment, further on domestic dancing-social project Spalicek and british dance group Candoo and organization, which is continualy devoted to this problematic. An analytical part brings analysis of his own project with title Story as way with economical and finacial specific dancing ?social projects.
Introduced bachelory study could be helpful material in realization of dancing-social projects.
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Community foundations
Vávrová, Diana ; SULŽENKO, Jiří (advisor) ; LEDVINOVÁ, Jana (referee)
The diploma thesis introduces the concept of community foundations, the organisations focusing on universal development of a community that promote strategic philantropy within their activity, that also attempt to form jointly a cooperation platform between different sectors and that support nonprofit projects, including the cultural ones. The explanation of different understandings of the concept of community and the approximation of the problemacy of community development helps to comprehend the distinction in creation of those organisations in different contexts, in the American one where such model had been created and in the European context where it was later transferred. The analytic part examines the functioning of Czech community foundations. It concentrates on the activity and management of The Ústí Community Foundation that is the oldest and compares it to the model of a national organisation that focuses on community development, Nadace VIA in our case. The aim is to define possible potential and obstacles that hinder the development of Czech organisations which pursue comprehensive development of a community.
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EUROPEAN CAPITAL OF CULTURE WITHOUT TITLE?
Nagy, Nina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
In pursuit of the competition for European Capital of Culture one believes, that the chosen candidate will be the best possible considering the review and selection is always subject to predetermined rules. However in the past, there were known cases, when the project - looking good on paper - failed in the difficult process. I started to wonder about two things: what if the winner city fails to sustain its victory in the end, and how do the unsuccessful candidate cities do? Is there added value in engaging in this challenging candidacy, when the outcome is uncertain? In my thesis I monitor both positive and negative impacts on unsuccessful candidates for the past years. I am presuming, that during all candidacies, new projects arise, cities and its inhabitants are mobilized and also, the surrounding communities usually perceive fundamental changes positively. The aim of this work is to demonstrate, that the ECOC project is meaningful for defeated candidates as well and also to create a set of best practices for cities, that may not succeed in the future.
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E-marketing in Slovak and Czech theatres
Kánová, Mária ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
KÁNOVÁ, Mária: E-marketing in Slovak and Czech theatres [Master`s thesis] ?
Academy of performing arts in Prague, Theatre faculty. Theatre production ? Tutor of
the thesis: Mgr. Vlastimil Ježek
The submitted master `s thesis deals with marketing on Internet and its use in the
theater environment. It describes the relationship between marketing and internet,
the content, the role and the definition of e-marketing and particularities of marketing
in the theatres. The main part is focused on detailed analysis of internet tools, it
brings examples of their possible use in the theaters. It maps the current state of e-
marketing in Czech and Slovak theatres and it points out opportunities for the future.
Thesis can be used as theoretical base for developing internet marketing strategies.
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Viral and Guerilla Marketing in Culture
Moudrá, Martina ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
Master´s thesis Viral and Guerilla Marketing in Culture rises on the definiton of viral marketing as a way of spreading information and guerilla marketing as an attitude. Viral spreading of the information is as old as the advertisment itself but new media provided another dimension and context. For art viral and guerilla marketing represent utilized capacity as culture can take advantage of its viral character (spreading) and guerilla character (fight for a better world, surprise moment, search for new ways of promotion). Basic statement of this thesis is that cultural organizations do not trade on the potential of viral and guerilla marketing. The statement was confirmed by analysing the audience of arts, specifics of arts marketing compared to the marketing of goods, defining viral´s and guerilla´s strong points and weaknesses, activation of the public space in favor of arts and in last but not least analysing of the case studies and research of knowledge and usage of viral marketing in Czech arts organizations.
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Cultural Center Eden
Kousalová, Kateřina ; Tyslová, Irena (advisor) ; Sulženko, Jiří (referee)
Bachelor's thesis deals with the topic of cultural center percieved as an element of basic civic amenities. This is the angle of view that has not been applied a lot in the Czech Republic so far. The theoretical part focuses mainly on defining what cultural center is, which role it plays in contemporary society and which possibilities it has in designing organizational structure, legal form, financing and project management. Next step is to do a search of cultural centers and to establish general guidlines for designing new cultural centers afterwards. Main task in practical part of the thesis is to map the situation arend the abandoned and neglected cultural center in Eden (Vršovice-Prague) and to design a new institution of cultural center taking into account all previously acquired knowledge and information.
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CRM AS A MANAGEMENT TOOL FOR NGOS IN CULTURE
Chalupský, Ondřej ; Lázňovský, Michal (advisor) ; Sulženko, Jiří (referee)
The author of the thesis explores the use of the Client Relationship Management (hereinafter referred to as CRM) to support the management of NGOS culture organizations.
The first part of the text describes the areas in which the CRM computer technology and related methods and principles of management and marketing could be used, defines current basic legislative framework, which is necessary to respect in the processing of personal data. Author also recommends how to implement the CRM system into the culturally oriented NGO organization to work on daily basis.
The second part of the thesis presents a case study, which proposes the particular settings needed to implement the CRM computer system into service of Dejvické Theatre upon previous SWOT analysis of the situation and external environment.
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Theatre Marketing
Sulženko, Jiří ; Dvořák, Jan (advisor) ; Mathé, Ivo (referee) ; Krofta, Josef (referee)
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication.
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Continuo Theatre
Burešová, Eva ; Prokop, Petr (advisor) ; Sulženko, Jiří (referee)
This thesis focuses on the independent group Continuo Theatre. I have described the specific way in which Continuo operates, which is absolutely unique in the Czech Republic, and the changes it has undergone including its development from the very beginning to today. I have also focused on the production-organizational aspect of Continuo Theatre with a chapter focusing on its artistic aspect and the conditions under which Continuo can create and survive. The work also attempts to identify and list the advantages and disadvantages associated with this independent theatre group.
The objective of this thesis is to familiarize the reader with the phenomenon of Continuo Theatre thanks mainly to personal meetings with the people, who have collaborated with Continuo in the past and with those who are currently members of the group. In order to demonstrate the artistic aspect and stylization of Continuo Theatre so typical of its projects, an illustrative attachement has been included.
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